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Lecturer(s)
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Chorý Ondřej, M. A. Ph.D.
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Course content
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participation in graphic studio assignments typography visual motif illustration in design own project personal presentation portfolio visual style typeface design book and editorial design
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Learning activities and teaching methods
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Activities related to graphics and visual arts
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| prerequisite |
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| Knowledge |
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| The student is able to realize and defend his/her own ideas. |
| The student is able to realize and defend his/her own ideas. |
| learning outcomes |
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| The student is able to continuously develop own visual skills. |
| The student is able to continuously develop own visual skills. |
| describe the workflow |
| describe the workflow |
| describe the structure of the graphic design |
| describe the structure of the graphic design |
| identify the visual and content hierarchy of the design |
| identify the visual and content hierarchy of the design |
| describe the basic parameters of typography: format, font, typeface, typesetting |
| describe the basic parameters of typography: format, font, typeface, typesetting |
| explain the concept of their design |
| explain the concept of their design |
| Skills |
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| conduct a research |
| conduct a research |
| analyse the status and problems of the project |
| analyse the status and problems of the project |
| design a graphic solution |
| design a graphic solution |
| produce a mock-up, model, prototype, verify functionality |
| produce a mock-up, model, prototype, verify functionality |
| present and defend the design |
| present and defend the design |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Knowledge |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Adams, Steven. Hnutí uměleckých řemesel. Praha, Svojtka a Vašut, 1099. ISBN 80-7180-254-9.
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Bhaskaran, Lakshmi. Podoby moderního designu : inspirace hlavních hnutí a stylů pro současný design. V Praze : Slovart, 2007. ISBN 978-80-7209-864-4.
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časopis. Ottagono.
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časopisy. Era, Architekt, Detail, Domus, El Croqius, Frame.
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časopisy. Form, Form verlag.
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Fiell, Ch. a P. Designing the 21st Century. Koln : Taschen, 2003. ISBN 3-8228-5883-8.
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Kolesár, Zdeno. Kapitoly z dějin designu. Vyd. 1. Praha : Vysoká škola uměleckoprůmyslová, 2004. ISBN 8086863034.
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Lemme, Arie. Art Deco. Praha, Svojtka a Vašut, 1997. ISBN 80-7180-248-4.
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Meggs, P.B. A History of Graphic Design. New York, 1998.
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Miroslav Lamač. Myšlenky moderních malířů.
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Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
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Sparke, Penny. Století designu. Slovart Praha, 1999. ISBN 80-7209-142-5.
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WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
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WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
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