Lecturer(s)
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Course content
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Logotype and logo manual, visual identity.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Practice exercises
- Home preparation for classes
- 30 hours per semester
- Preparation for examination
- 24 hours per semester
- Participation in classes
- 49 hours per semester
- Preparation for course credit
- 12 hours per semester
- Term paper
- 40 hours per semester
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prerequisite |
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Knowledge |
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Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
learning outcomes |
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The student is informed in graphic design and understands visual style. |
The student is informed in graphic design and understands visual style. |
teaching methods |
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Practice exercises |
Activities related to graphics and visual arts |
Activities related to graphics and visual arts |
Practice exercises |
assessment methods |
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Analysis of creative works (Music, visual arts, literature) |
Systematic observation of the student |
Analysis of creative works (Music, visual arts, literature) |
Systematic observation of the student |
Grade (Using a grade system) |
Grade (Using a grade system) |
Recommended literature
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Bo Bergstöm. Essentials of Visual Communication. London, 2008. ISBN 978-1-85669-577-0.
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Landa, Robin. Advertising by design : creating visual communications with graphic impact. Hoboken : J. Wiley & Sons, 2004. ISBN 978-0-471-42897-8.
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LESTER, PAUL. M. Visual communication. USA: Thomson Wadsworth, 2006. ISBN 0-534-63720-5.
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Rick Williams and Julianne Newton. Visual communication: integrating media, art and science. 2001. ISBN 9780805850659.
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