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Lecturer(s)
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Course content
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Logotype and logo manual, visual identity.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Practice exercises
- Preparation for examination
- 40 hours per semester
- Participation in classes
- 48 hours per semester
- Home preparation for classes
- 39 hours per semester
- Term paper
- 32 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| learning outcomes |
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| Define the key concepts forming the theoretical basis for the development of the assignment. |
| Define the key concepts forming the theoretical basis for the development of the assignment. |
| Justify the choice of technologies and materials used for the assignment. |
| Justify the choice of technologies and materials used for the assignment. |
| Describe the methods used in the development of the assignment. |
| Describe the methods used in the development of the assignment. |
| Justify the choice of visualisation method. |
| Justify the choice of visualisation method. |
| List the ethical issues involved in the design. |
| List the ethical issues involved in the design. |
| Skills |
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| Identify the problem. |
| Identify the problem. |
| Analyze the current state of the solved issue. |
| Analyze the current state of the solved issue. |
| Suggest alternatives/solution options. |
| Suggest alternatives/solution options. |
| Justify the choice of visualization method. |
| Justify the choice of visualization method. |
| Implement the design / model or prototype and present the project. |
| Implement the design / model or prototype and present the project. |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
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Recommended literature
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Essentials of Visual Communication. 2009. ISBN 9781856695770.
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Müller-Brockmann, Josef. Grid systems in graphic design : a visual communication manual for graphic designers, typographers and three dimensional designers = Rastersysteme für die visuelle Gestaltung. 2012. ISBN 9783721201451.
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Rick Williams and Julianne Newton. Visual communication: integrating media, art and science. 2001. ISBN 9780805850659.
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