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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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1. introduction to digital design 2. characteristics of the digital medium 3. typology and terminology 4. qualities of digital design 5. the history of the Internet and the development of www I. 6. the history of the Internet and the development of www II. 7. content on the web 8. design process I. 9. design process II. 11. online/offline publishing options 12. digital revolution 13. conclusion / summary
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of the previous courses. Pre-intermediate user command of the internet. General cultural and social overview. |
| Knowledge of the previous courses. Pre-intermediate user command of the internet. General cultural and social overview. |
| learning outcomes |
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| The student is able to monitor and follow contemporary trends in electronic publishing in all its aspects - not only visual and technological, but also sociological, economic, ergonomical, etc. The student is able to practically apply this knowledge within proposing their own solutions. |
| The student is able to monitor and follow contemporary trends in electronic publishing in all its aspects - not only visual and technological, but also sociological, economic, ergonomical, etc. The student is able to practically apply this knowledge within proposing their own solutions. |
| knows what the field of digital design is all about |
| knows what the field of digital design is all about |
| vlastnosti digitálního média |
| vlastnosti digitálního média |
| typologie a terminologie |
| typologie a terminologie |
| knows the characteristics / nature of digital media |
| knows the characteristics / nature of digital media |
| kvality digitálního designu |
| knows the historical development of the internet and the www |
| kvality digitálního designu |
| knows the historical development of the internet and the www |
| historie internetu a vývoj www |
| historie internetu a vývoj www |
| knows the qualities of digital design |
| knows the qualities of digital design |
| design proces |
| design proces |
| knows the design process (processes, approaches, tools) of digital product design |
| knows the design process (processes, approaches, tools) of digital product design |
| Skills |
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| can explain important concepts and principles of digital design |
| can explain important concepts and principles of digital design |
| aplikování znalostí vlastností digitálního média |
| aplikování znalostí vlastností digitálního média |
| orientace v typologii a odborné terminologii |
| orientace v typologii a odborné terminologii |
| be able to find relevant resources and research the subject |
| be able to find relevant resources and research the subject |
| aplikování znalostí o kvalitách digitálního designu |
| aplikování znalostí o kvalitách digitálního designu |
| be able to identify opportunities, weaknesses and risks in a given issue |
| be able to identify opportunities, weaknesses and risks in a given issue |
| actively follows developments in the field, can present a critical opinion |
| actively follows developments in the field, can present a critical opinion |
| aplikování znalostí o historii internetu a vývoji www |
| aplikování znalostí o historii internetu a vývoji www |
| aplikování znalostí o design procesu |
| can recognise a short-term trend from a long-term trend |
| aplikování znalostí o design procesu |
| can recognise a short-term trend from a long-term trend |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Lecturing |
| assessment methods |
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| Conversation |
| Conversation |
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Recommended literature
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BOULTON, Jim. 100 Ideas that Changed the Web. ISBN 178067.
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Jakob Nielsen. web.design.
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Krug, Steve. Web design - nenuťte uživatele přemýšlet!. 2., aktualiz. vyd. Brno : Computer Press, 2006. ISBN 80-251-1291-8.
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POWELL, Thomas A. Web Design ? kompletní průvodce. ISBN 8072269496.
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ŘEZÁČ, Jan. Web ostrý jako břitva. Jihlava, 2014. ISBN 978-80-87923-01-6.
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