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Lecturer(s)
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Course content
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Creation of experimental and innovative solutions, as well as solutions intended for implementation, always directly related to the nature of the project. The student takes responsibility and initiative for his/her further development, defines small-scale exercises and complex projects independently after consultation with the teacher.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts, Practice exercises, Self-reflection, Individual work of students
- Home preparation for classes
- 450 hours per semester
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| prerequisite |
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| Knowledge |
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| Proficient level of work with graphic programs and knowledge from the previous courses. The student is able to present their work orally and in writing. The student is albe to use current findings and available tools for own innovative solutions. Ability of self-reflection and work with resources (time, skills, material and technologies), high motivation. |
| Proficient level of work with graphic programs and knowledge from the previous courses. The student is able to present their work orally and in writing. The student is albe to use current findings and available tools for own innovative solutions. Ability of self-reflection and work with resources (time, skills, material and technologies), high motivation. |
| learning outcomes |
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| The student is able to identify and further develop his/her own strengths. With every project, students are able to deepen their visual and designer skills and effectively manage projects including the final result presentation. Students are able to critically reflect and establish further development objectives. |
| The student is able to identify and further develop his/her own strengths. With every project, students are able to deepen their visual and designer skills and effectively manage projects including the final result presentation. Students are able to critically reflect and establish further development objectives. |
| thoroughly understands the principles of visual communication |
| komunikační design |
| komunikační design |
| thoroughly understands the principles of visual communication |
| understands in detail the rules of layout/visual system development |
| understands in detail the rules of layout/visual system development |
| UI/UX design |
| UI/UX design |
| infografika |
| infografika |
| understands the issues of UI/UX design |
| understands the issues of UI/UX design |
| has an overview of what is happening in contemporary graphic and digital design |
| has an overview of what is happening in contemporary graphic and digital design |
| typografie |
| typografie |
| knows different techniques and approaches within the design process |
| knows different techniques and approaches within the design process |
| kreativní SW nástroje |
| kreativní SW nástroje |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| rešerše / výzkum dané problematiky |
| rešerše / výzkum dané problematiky |
| knows how to define project goals / design challenge |
| knows how to define project goals / design challenge |
| analýza problému |
| analýza problému |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| definice cíle projektu |
| definice cíle projektu |
| can identify negatives and positives, provide feedback |
| navrhování řešení |
| can identify negatives and positives, provide feedback |
| navrhování řešení |
| prezentace výsledného návrhu |
| prezentace výsledného návrhu |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Self-reflection |
| Self-reflection |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
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Recommended literature
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BRYNJOLFSSON, Erik. Druhý věk strojů. Práce, pokrok a prosperita v éře špičkových technologií. ISBN 0393350649.
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KAUFMAN, Scott Barry. Zrozeni tvořit - Objasnění záhad kreativní mysli.. ISBN 9788081820663.
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KLANTEN, R. Data Flow: Visualising Information in Graphic Design. ISBN 9783899552171.
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LAMBERT, Joe. Digital Storytelling: Capturing Lives, Creating Community. ISBN 1138577669.
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MIKETA, Kamil. Smart Revoluce ? Budoucnost Přichází Právě Teď. ISBN 9788020446114.
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MILLER, Carolyn Handler. Digital Storytelling 4e: A creator's guide to interactive entertainment. ISBN 1138341584.
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MONTEIRO, Mike. Design Is a Job. ISBN 19375570.
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ROSENAU, M.D. Řízení projektů. Brno, 2007. ISBN 978-80-251-1506-0.
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SENOVA, Melis. This Human: How to Be the Person Designing for Other People. ISBN 9063694601.
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WILSON, Michael. Jak číst současné umění: umění 21. století zblízka. ISBN 9788074736209.
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