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Lecturer(s)
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Course content
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Layout of newspapers, magazines, mirror of composition, solution of book publication, typography in media.
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Preparation for course credit
- 8 hours per semester
- Participation in classes
- 28 hours per semester
- Home preparation for classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic PC skills, knowledge of graphic software, basics of composition. |
| Basic PC skills, knowledge of graphic software, basics of composition. |
| learning outcomes |
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| Define the key terms forming the theoretical basis for the elaboration of the task. |
| Define the key terms forming the theoretical basis for the elaboration of the task. |
| Justify the choice of technologies and materials used for task processing |
| Justify the choice of technologies and materials used for task processing |
| Describe the methods used to complete the task. |
| Describe the methods used to complete the task. |
| Justify the choice of visualization method |
| Justify the choice of visualization method |
| List the ethical issues associated with the solution. |
| List the ethical issues associated with the solution. |
| Skills |
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| Identify the problem. |
| Identify the problem. |
| Analyze the current state of the solved issue. |
| Analyze the current state of the solved issue. |
| Suggest alternatives/solution options. |
| Suggest alternatives/solution options. |
| Evaluate the proposed options - choose the optimal solution. |
| Evaluate the proposed options - choose the optimal solution. |
| Implement the design / model or prototype and present the project. |
| Implement the design / model or prototype and present the project. |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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&. BLAŽEJ, B. Grafická úprava tiskovin, vyd. Praha, SPN 1990 KOLEKTIV. Mocná zbraň marketingu: Reklama P-O-P. vyd. Praha, Vydavatelství Libor Pavlata 2001 KOTYZOVÁ, P. Corporate Identity. : vyd. Praha, MOSPRA 2001 TELLIS, G. J. Reklama a podpora prodeje. vyd. Praha, GRADA 2000 VYSEKALOVÁ, J. KOMÁRKOVÁ, R. Psychologie reklamy. vyd. Praha, GRADA 2000 KŘÍŽEK, Z. Tvorba propagačních prostředků, Zlín, UTB 2001 BLAŽEJ, B. Grafická úprava tiskovin, vyd. Praha, SPN 1990 KOLEKTIV. Mocná zbraň marketingu: Reklama P-O-P. vyd. Praha, Vydavatelství Libor Pavlata 2001 KOTYZOVÁ, P. Corporate Identity. : vyd. Praha, MOSPRA 2001 TELLIS, G. J. Reklama a podpora prodeje. vyd. Praha, GRADA 2000 VYSEKALOVÁ, J. KOMÁRKOVÁ, R. Psychologie reklamy. vyd. Praha, GRADA 2000 KŘÍŽEK, Z. Tvorba propagačních prostředků, Zlín, UTB 2001 . &, &.
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&. Vladimír Beran: TYPOGRAFICKÝ MANUÁL kol.: GRAMATIKA VIZUÁLNÍ KOMUNIKACE Rambousek: PÍSMO A JEHO UŽITÍ Filip Blažek a kol.: POČÍTAČOVÁ TYPOGRAFIE J.L. Dosong: OD OLOVA K POČÍTAČŮM GRIDS Vladimír Beran: TYPOGRAFICKÝ MANUÁL Filip Blažek a kol.: POČÍTAČOVÁ TYPOGRAFIE J.L. Dosong: OD OLOVA K POČÍTAČŮM GRIDS . &, &.
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Ambrose, Gavin. Layout : velký průvodce grafickou úpravou. Vyd. 1. Brno : Computer Press, 2009. ISBN 978-80-251-2165-8.
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Rambousek, Jan. Písmo a jeho užití. 1. vyd. Praha : Orbis, 1953.
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Štorm, František. Eseje o typografii. Vyd. 1. Praha : Společnost pro Revolver Revue, 2008. ISBN 978-80-87037-15-7.
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