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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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1. Introductory lesson, studio assignment, course requirements 2. Presentation of research, analysis of the problem under study 3. -11. Consultation on the topic 12. Consultation on the presentation of outputs 13. Presentation of outputs and their evaluation After the analysis of the problem, the student sets goals and proposes possible solutions taking into account all aspects of the task in the broadest context, is able to confront the basic assumptions and means of digital design with current trends and technologies. It is able to achieve a high degree of complexity and complexity of the assignment, taking into account all aspects related to the given issue.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts, Practice exercises, Self-reflection, Individual work of students
- Participation in classes
- 52 hours per semester
- Term paper
- 48 hours per semester
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| prerequisite |
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| Knowledge |
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| Proficient level of work with graphic programs and knowledge from the previous courses. The student is able to present their work orally and in writing. The student is albe to use current findings and available tools for own innovative solutions. Ability of self-reflection and work with resources (time, skills, material and technologies), high motivation. |
| Proficient level of work with graphic programs and knowledge from the previous courses. The student is able to present their work orally and in writing. The student is albe to use current findings and available tools for own innovative solutions. Ability of self-reflection and work with resources (time, skills, material and technologies), high motivation. |
| learning outcomes |
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| The student is able to identify and further develop his/her own strengths. With every project, students are able to deepen their visual and designer skills and effectively manage projects including the final result presentation. Students are able to critically reflect and establish further development objectives. |
| The student is able to identify and further develop his/her own strengths. With every project, students are able to deepen their visual and designer skills and effectively manage projects including the final result presentation. Students are able to critically reflect and establish further development objectives. |
| komunikační design |
| komunikační design |
| thoroughly understands the principles of visual communication |
| thoroughly understands the principles of visual communication |
| understands in detail the rules of layout/visual system development |
| UI/UX design |
| UI/UX design |
| understands in detail the rules of layout/visual system development |
| infografika |
| infografika |
| understands the issues of UI/UX design |
| understands the issues of UI/UX design |
| typografie |
| typografie |
| has an overview of what is happening in contemporary graphic and digital design |
| has an overview of what is happening in contemporary graphic and digital design |
| knows different techniques and approaches within the design process |
| knows different techniques and approaches within the design process |
| kreativní SW nástroje |
| kreativní SW nástroje |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| rešerše / výzkum dané problematiky |
| rešerše / výzkum dané problematiky |
| analýza problému |
| knows how to define project goals / design challenge |
| knows how to define project goals / design challenge |
| analýza problému |
| definice cíle projektu |
| definice cíle projektu |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| navrhování řešení |
| navrhování řešení |
| prezentace výsledného návrhu |
| can convincingly present and defend the resulting proposal |
| prezentace výsledného návrhu |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Self-reflection |
| Self-reflection |
| Individual work of students |
| Individual work of students |
| Practice exercises |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
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Recommended literature
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BRYNJOLFSSON, Erik. Druhý věk strojů. Práce, pokrok a prosperita v éře špičkových technologií. ISBN 0393350649.
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KAUFMAN, Scott Barry. Zrozeni tvořit - Objasnění záhad kreativní mysli.. ISBN 9788081820663.
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KLANTEN, R. Data Flow: Visualising Information in Graphic Design. ISBN 9783899552171.
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LAMBERT, Joe. Digital Storytelling: Capturing Lives, Creating Community. ISBN 1138577669.
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MIKETA, Kamil. Smart Revoluce ? Budoucnost Přichází Právě Teď. ISBN 9788020446114.
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MILLER, Carolyn Handler. Digital Storytelling 4e: A creator's guide to interactive entertainment. ISBN 1138341584.
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MONTEIRO, Mike. Design Is a Job. ISBN 19375570.
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ROSENAU, M.D. Řízení projektů. Brno, 2007. ISBN 978-80-251-1506-0.
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SENOVA, Melis. This Human: How to Be the Person Designing for Other People. ISBN 9063694601.
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WILSON, Michael. Jak číst současné umění: umění 21. století zblízka. ISBN 9788074736209.
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