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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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1. Introductory lesson, studio assignment, course requirements 2. Presentation of research, analysis of the problem under study 3.-11. Consultation on the topic 12. Consultation on the presentation of outputs 13. Presentation of outputs and their evaluation Acquisition of skills and experience needed to create responsive static and dynamic web pages using animation. Deepening the knowledge and skills the student has acquired in previous studies on larger, more complex assignments. Skill development should occur not only in terms of graphic design, but also in terms of project management. The development of one's own artistic register is supported by the study and reinterpretation of inspiring artistic directions.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
- Participation in classes
- 52 hours per semester
- Term paper
- 48 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of the previous courses. Advanced level of work with graphic programs. Ability to think critically and independently. |
| Knowledge of the previous courses. Advanced level of work with graphic programs. Ability to think critically and independently. |
| learning outcomes |
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| The student has knowledge of the problems of static and dynamic web pages design and is able to propose a functional promotional or advertising concept. The student is acquainted with the creation of author solution, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| The student has knowledge of the problems of static and dynamic web pages design and is able to propose a functional promotional or advertising concept. The student is acquainted with the creation of author solution, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| informační architektura |
| informační architektura |
| knows the basic principles of visual communication |
| knows the basic principles of visual communication |
| understands the rules of creating a layout / visual system |
| understands the rules of creating a layout / visual system |
| wireframe / prototyp |
| wireframe / prototyp |
| knows what is communication design, infographics, user interface |
| knows what is communication design, infographics, user interface |
| vizuální styl / vizuální design |
| vizuální styl / vizuální design |
| responzivní design |
| responzivní design |
| knows good examples of solutions within digital and graphic design |
| knows good examples of solutions within digital and graphic design |
| design proces |
| knows what steps are necessary to achieve good design |
| knows what steps are necessary to achieve good design |
| design proces |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| rešerše / výzkum dané problematiky |
| rešerše / výzkum dané problematiky |
| be able to conduct research on a given issue, analyse information, identify the problem |
| knows how to define project goals / design challenge |
| analýza problému |
| analýza problému |
| knows how to define project goals / design challenge |
| definice cíle projektu |
| find and design appropriate solutions using creative software tools |
| definice cíle projektu |
| find and design appropriate solutions using creative software tools |
| navrhování řešení |
| navrhování řešení |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| prezentace výsledného návrhu |
| prezentace výsledného návrhu |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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Ambrose, Gavin. Designové myšlení - Grafický design. Brno, 2011. ISBN 978-80-251-3245-6.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. Vyd. 1. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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Donald A. Norman. Design pro každý den. Praha, 2010. ISBN 978-80-7363-314-1.
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JEHL, Scott. Responsible Responsive Design. ISBN 978193755716.
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LIDWELL, William, Kritina HOLDEN a Jill BUTLER. Univerzální principy designu: 125 způsobů jak zvýšit použitelnost a přitažlivost a ovlivnit vnímání designu. ISBN 9788025135402.
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Meggs, P. B. A History of Graphic Design. New York, 1998.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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SCOTT, Bill. Designing Web Interfaces: Principles and Patterns for Rich Interactions. ISBN 05965162.
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Vladimír Beran. Typografický manuál.
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WEINSCHENK, Susan. 100 Things Every Designer Needs to Know About People (Voices That Matter). ISBN 0321767535.
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WHITAKER, Amy. Kreativní myšlení: vybojujte si tvůrčí prostor ve světě rozvrhů, rozpočtů a šéfů. ISBN 9788073905743.
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