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Lecturer(s)
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Stránský Bohuslav, MgA. Ph.D.
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Course content
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1. Introductory lesson, studio assignment, course requirements 2. Presentation of research, analysis of the problem under study 3.-11. Consultation on the topic 12. Consultation on the presentation of outputs 13. Presentation of outputs and their evaluation Understanding the principles of working with information, mastering the ability of analysis and the resulting well-designed structure, organization of the content of the message. Knowledge of the subject matter and ability to apply it creatively: visualisation of information in terms of its hierarchy, aggregation, function, dynamics, distribution, etc., taking into account the needs of the user, the environment and the technology used; shape and colour symbolism; movement/animation as an additional carrier of the message.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Observation, Activities related to graphics and visual arts, Practice exercises, Experience (self-experience), Individual work of students
- Participation in classes
- 52 hours per semester
- Term paper
- 48 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of the previous courses. Intermediate level of work with graphic programs. Ability to think critically and independently. |
| Knowledge of the previous courses. Intermediate level of work with graphic programs. Ability to think critically and independently. |
| learning outcomes |
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| The student has knowledge of the problems of visual systems creation, knows the basics of GUI and web pages creation. The student is acquainted with the creation of author solution, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| The student has knowledge of the problems of visual systems creation, knows the basics of GUI and web pages creation. The student is acquainted with the creation of author solution, from the problem analysis to own proposal in the form of presentation, model or prototype. |
| informační architektura |
| knows the basic principles of visual communication |
| knows the basic principles of visual communication |
| informační architektura |
| wireframe / prototyp |
| wireframe / prototyp |
| understands the rules of creating a layout / visual system |
| understands the rules of creating a layout / visual system |
| vizuální styl / vizuální design |
| vizuální styl / vizuální design |
| knows what is communication design, infographics, user interface |
| knows what is communication design, infographics, user interface |
| knows good examples of solutions within digital and graphic design |
| responzivní design |
| responzivní design |
| knows good examples of solutions within digital and graphic design |
| knows what steps are necessary to achieve good design |
| knows what steps are necessary to achieve good design |
| design proces |
| design proces |
| Skills |
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| rešerše / výzkum dané problematiky |
| be able to conduct research on a given issue, analyse information, identify the problem |
| rešerše / výzkum dané problematiky |
| be able to conduct research on a given issue, analyse information, identify the problem |
| analýza problému |
| analýza problému |
| knows how to define project goals / design challenge |
| knows how to define project goals / design challenge |
| definice cíle projektu |
| definice cíle projektu |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| navrhování řešení |
| navrhování řešení |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| can convincingly present and defend the resulting proposal |
| prezentace výsledného návrhu |
| prezentace výsledného návrhu |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| Experience (self-experience) |
| Experience (self-experience) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activities related to graphics and visual arts |
| Practice exercises |
| Observation |
| Practice exercises |
| Observation |
| Activities related to graphics and visual arts |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Analysis of a presentation given by the student |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of a presentation given by the student |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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BRAND, Willemien. Visual Thinking. ISBN 9063694539.
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COATES, Kathryn a ELLISON, Andy. An Introduction to Information Design. ISBN 9781780673387.
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FINKE, Tim. Informotion: Animated Infographics. ISBN 978389.
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JAROŠ, Richard a PAUKNEROVÁ, Pavla. Nejen kruhy: vizuální přístupy v zobrazování dat a informací. ISBN 9788087989067.
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Jenn Visocky O?Grady, Ken Visocky O?Grady. The Information Design Handbook. 2008. ISBN 978-2-940361-91-5.
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Maeda, John. The Laws of Simplicity. Cambridge, Mass, 2006. ISBN 0-262-13472-1.
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MEIRELLES, Isabel. Design for Information. ISBN 9781592538065.
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PHILLIPS, Charles. Vizuální myšlení: 50 cvičení pro rozvoj vizuálního myšlení. ISBN 9788024745121.
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RENDGEN, Sandra. Information graphics. ISBN 3836528797.
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Tufte, E.R. Beautiful Evidence.
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