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Lecturer(s)
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Course content
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1. Introductory class, studio assignments - 3 semester projects, course requirements 2.-5. Consultation on the topic in progress 6. Presentation of partial results and feedback 7.-8. Consultation on the topic in progress 9. Presentation of partial results and feedback 10.-12. Consultation on the topic in progress 13. Evaluation and presentation of individual semester projects The student is able to work independently conceptually, uses the possibilities of creative software, creates project presentations. The student uses his/her talents to create graphic and visual solutions.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Practice exercises, Teamwork, Analysis of a presentation
- Home preparation for classes
- 20 hours per semester
- Term paper
- 10 hours per semester
- Preparation for examination
- 12 hours per semester
- Participation in classes
- 48 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| Basic knowledge of graphic software, composition thinking, feel for colour, knowledge of working with type, understanding of text. |
| learning outcomes |
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| knows the basic principles of visual communication |
| knows the basic principles of visual communication |
| understands the rules of creating a layout / visual system |
| understands the rules of creating a layout / visual system |
| knows what is communication design, infographics, user interface |
| knows what is communication design, infographics, user interface |
| knows good examples of solutions within digital and graphic design |
| knows good examples of solutions within digital and graphic design |
| knows what steps are necessary to achieve good design |
| knows what steps are necessary to achieve good design |
| Skills |
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| be able to conduct research on a given issue, analyse information, identify the problem |
| be able to conduct research on a given issue, analyse information, identify the problem |
| know how to define project goals / design challenge |
| know how to define project goals / design challenge |
| find and design appropriate solutions using creative software tools |
| find and design appropriate solutions using creative software tools |
| can identify negatives and positives, provide feedback |
| can identify negatives and positives, provide feedback |
| can convincingly present and defend the resulting proposal |
| can convincingly present and defend the resulting proposal |
| teaching methods |
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| Knowledge |
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| Teamwork |
| Teamwork |
| Analysis of a presentation |
| Analysis of a presentation |
| Practice exercises |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Systematic observation of the student |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Systematic observation of the student |
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Recommended literature
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&. Antonoff, R.: Corporate Identity. Frankfurt 1982 kol.autorů: Tvorba jednotného vizuálního stylu. Moravská galerie a Rapid Brno,Brno 1974 Ollins, W.: International Corporate Identity. Calmann and King, Ltd., London 199: Svoboda, V. Konspekty přednášek k CD Svoboda, V.: Corporate identity, učební text UTB FMK ve Zlíně internetové stránky pod heslem CI - aktuality v problematice . &, &.
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Vizuální teorie : současné angloamerické myšlení o výtvarných dílech. 2., rozš. vyd. Jinočany : H & H, 2005. ISBN 80-7319-054-0.
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&. Vladimír Beran: TYPOGRAFICKÝ MANUÁL kol.: GRAMATIKA VIZUÁLNÍ KOMUNIKACE Rambousek: PÍSMO A JEHO UŽITÍ Filip Blažek a kol.: POČÍTAČOVÁ TYPOGRAFIE J.L. Dosong: OD OLOVA K POČÍTAČŮM GRIDS Vladimír Beran: TYPOGRAFICKÝ MANUÁL Filip Blažek a kol.: POČÍTAČOVÁ TYPOGRAFIE J.L. Dosong: OD OLOVA K POČÍTAČŮM GRIDS . &, &.
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Ambrose, Gavin. Designové myšlení - Grafický design. Brno, 2011. ISBN 978-80-251-3245-6.
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Dabner, David. Grafický design v praxi. Bratislava : Slovart, 2004. ISBN 80-7209-597-8.
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