|
Lecturer(s)
|
-
Zeman Michal, doc. ak. mal.
|
|
Course content
|
1. Perception and recognition, representation and descriptiveness of particulars 2. Artistic expression, from descriptiveness to stylisation of particulars 3. Stylisation and its norms, legibility of the sign, aesthetic norms 4. Arrangement of signs, composition of the message, visual structure in the timeline 5. Illustration as a prerequisite for the visual component used in time and space 6. Content and form of visual communication, whole and detail 7. Medium, technology of visual language 8. Market and consumption of information, choice of medium
|
|
Learning activities and teaching methods
|
Activities related to graphics and visual arts, Text analysis
- Home preparation for classes
- 39 hours per semester
- Preparation for course credit
- 10 hours per semester
- Participation in classes
- 26 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Prerequisities are not set |
| Prerequisities are not set |
| Skills |
|---|
| Drawing skills, artistic individuality. |
| Drawing skills, artistic individuality. |
| learning outcomes |
|---|
| Knowledge |
|---|
| explain the style of visual representation of objects |
| explain the style of visual representation of objects |
| master the creative expression of descriptiveness and the standard of communication |
| master the creative expression of descriptiveness and the standard of communication |
| define the level of stylization and readability of individuality |
| define the level of stylization and readability of individuality |
| describe the arrangement of elements for visual communication |
| describe the arrangement of elements for visual communication |
| characterize the artistic style into a visual message |
| characterize the artistic style into a visual message |
| Skills |
|---|
| to propose a distinctive style and form of artistic representation of objects |
| to propose a distinctive style and form of artistic representation of objects |
| to distinguish between descriptive and artistic stylization |
| to distinguish between descriptive and artistic stylization |
| implement the standard of stylization, the legibility of the sign and the aesthetic standard |
| implement the standard of stylization, the legibility of the sign and the aesthetic standard |
| solve the arrangement of characters in a visual message |
| solve the arrangement of characters in a visual message |
| apply illustration as a degree of image component |
| apply illustration as a degree of image component |
| teaching methods |
|---|
| Knowledge |
|---|
| Text analysis |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Text analysis |
| assessment methods |
|---|
| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of a work of art |
| Analysis of the student's performance |
| Analysis of a work of art |
|
Recommended literature
|
-
Berger, John. O pohledu. Agite/Fra, 2009. ISBN 978-80-86603-81-0.
-
BERGER, John. Způsoby vidění. Praha: Labyrint, 2016. ISBN 978-80-87260-78-4.
-
Daniela Hodrová. Chvála schoulení. Malvern Praha, 2011. ISBN 9788086702919.
-
ECO, Umberto. Jak cestovat s lososem a jiné eseje. Argo Praha, 2017. ISBN 978-80-257-2167-4.
-
ECO, Umberto. Od hlouposti k šílenství. Argo Praha, 2016. ISBN 978-80-257-1933-6.
-
ECO, Umberto. Zpověď mladého romanopisce. Argo Praha. 2013.
-
HODROVÁ, Daniela. Co se vyjevuje. Praha: Malvern, 2015. ISBN 978-80-7530-016-4.
-
Umberto Eco. Bludiště seznamů. Argo Praha, 2009. ISBN 978-80-257-0164-5.
|