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Lecturer(s)
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Zeman Michal, doc. ak. mal.
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Course content
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1. visual communication 2. articulation of visual code - visual communication 3. image criticism - illustration and stylization 4. image criticism - a form of processing 5. specifics of visual expression 6. syntax of image fields 7. set of image fields in a thought context 8. artistic conception without direct connection to animation The student will learn simple formulations of pictorial communication and be able to use simple sign systems for narration in still images with a focus on the temporal component.
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Text analysis
- Home preparation for classes
- 39 hours per semester
- Preparation for course credit
- 10 hours per semester
- Participation in classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set |
| Prerequisities are not set |
| Skills |
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| Drawing skills, artistic individuality. |
| Drawing skills, artistic individuality. |
| learning outcomes |
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| Knowledge |
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| explain the style of visual representation of objects |
| explain the style of visual representation of objects |
| master the creative expression of descriptiveness and the standard of communication |
| master the creative expression of descriptiveness and the standard of communication |
| define the level of stylization and readability of individuality |
| define the level of stylization and readability of individuality |
| describe the arrangement of elements for visual communication |
| describe the arrangement of elements for visual communication |
| characterize the artistic style into a visual message |
| characterize the artistic style into a visual message |
| Skills |
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| to propose a distinctive style and form of artistic representation of objects |
| to propose a distinctive style and form of artistic representation of objects |
| to distinguish between descriptive and artistic stylization |
| to distinguish between descriptive and artistic stylization |
| implement the standard of stylization, the legibility of the sign and the aesthetic standard |
| implement the standard of stylization, the legibility of the sign and the aesthetic standard |
| solve the arrangement of characters in a visual message |
| solve the arrangement of characters in a visual message |
| apply illustration as a degree of image component |
| apply illustration as a degree of image component |
| teaching methods |
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| Knowledge |
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| Text analysis |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Text analysis |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of a work of art |
| Analysis of a work of art |
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Recommended literature
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BACHELARD, Gaston. Poetika prostoru. Malvern Praha, 2009. ISBN 9788086702612.
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BACHELARD, Gaston. Poetika snění. Praha: Malvern. 2010.
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BOYLAN, Alexis L. Visual Culture. Cambridge, Massachusetts: The MIT Press. 2020.
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Eco, U. Dějiny krásy. Praha : Argo, 2005. ISBN 80-7203-677-7.
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Eco, Umberto. Bludiště seznamů. Argo Praha, 2009. ISBN 978-80-257-0164-5.
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ECO, Umberto. Dějiny ošklivosti. Praha: Argo, 2015. ISBN 80-7203-893-0.
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Eco, Umberto. Skeptikové a těšitelé. Vyd. 1. Praha : Argo, 2006. ISBN 80-7203-706-4.
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ECO, Umberto. Zpověď mladého romanopisce. Argo Praha. 2013.
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JIRÁK, J. a B. KOPPLOVÁ. Média a společnost.. Praha: Portál,, 2003. ISBN 80-7178-697-7.
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MANOVICH, Lev. Jazyk nových médií. Praha: Univerzita Karlova, nakladatelství Karolinum. 2018.
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McCloud Scott. Jak rozumět komiksu. BB art Praha, 2008. ISBN 978-80-7381-419-9.
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