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Lecturer(s)
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Course content
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1. General overview of public media regulation: Introduction to the topic, basic types and areas of regulation 2. Public regulation of television and radio broadcasting, VoD, and commercial communications (advertising, product placement, teleshopping, etc.) 3. Public regulation of film production, distribution, and audiovisual archives; related issues 4. Overview and familiarization with the production infrastructure of the audiovisual/animation industry 5. Functioning of public funding - Czech Film Fund 6. Case studies related to the development of business plans for the creation, production, and distribution of animated works 7. Preparation and development of an individual business plan
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Teamwork, Individual work of students, Dealing with situational issues - learning in situations
- Participation in classes
- 26 hours per semester
- Preparation for course credit
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Working in a team, an ability to participate in a dialogue, to create arguments, to prepare a presentation. |
| Working in a team, an ability to participate in a dialogue, to create arguments, to prepare a presentation. |
| Skills |
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| Prerequisities are not set |
| Prerequisities are not set |
| learning outcomes |
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| Knowledge |
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| to list the processes necessary for the preparation, production and subsequent distribution of an animated work |
| to list the processes necessary for the preparation, production and subsequent distribution of an animated work |
| to define key terms in the production and distribution of an audiovisual work |
| to define key terms in the production and distribution of an audiovisual work |
| to list the possibilities for the presentation and distribution of an animated work |
| to list the possibilities for the presentation and distribution of an animated work |
| to explain the specific stages in the production and distribution of a work |
| to explain the specific stages in the production and distribution of a work |
| to describe the principles involved in applying for financial support |
| to describe the principles involved in applying for financial support |
| Skills |
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| to distinguish the basic areas for the distribution of an animated work |
| to distinguish the basic areas for the distribution of an animated work |
| to distinguish the specifics of the key options for financial support for animation |
| to distinguish the specifics of the key options for financial support for animation |
| to design their own application for financial support |
| to design their own application for financial support |
| to make a presentation of their own project |
| to make a presentation of their own project |
| to apply the acquired knowledge of the production process to the preparation and implementation of their own project |
| to apply the acquired knowledge of the production process to the preparation and implementation of their own project |
| teaching methods |
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| Knowledge |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Teamwork |
| Teamwork |
| Individual work of students |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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HONTHANER, Eve Light. The complete film production handboo. New York: Focal Press, Taylor & Francis Group, 2012. ISBN 978-0-240-81150-5.
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Kellison, Cathrine. Producing for TV and new media: a real-world approach for producers. Amsterdam: Elsevier/Focal Press, 2009. ISBN 978-0-240-81087-4.
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KURZ, Sibylle. Pitch it!.. V Praze: Akademie múzických umění, 2013. ISBN 978-80-7331-284-8.
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Mitchell, Ben. Independent animation: developing, producing and distributing your animated films. Boca Raton: CRC Press, Taylor & Francis Group, 2017. ISBN 978-1-1388-5572-4.
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ONDŘEJ, Jan. Zahájení podnikání: (právní, ekonomické, daňové, účetní aspekty). Praha: Wolters Kluwer, 2022. ISBN 978-80-7676-445-3.
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Rall, Hannes. Animation: from concept to production. Boca Raton: CRC Press, Taylor & Francis Group, 2018. ISBN 9781138041196.
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VLACH, Robert. Na volné noze: podnikejte jako profesionálové. Brno: Jan Melvil Publishing, 2017. ISBN 978-80-7555-015-6.
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Winder, Catherine. Producing animation. Boca Raton: CRC Press, Taylor & Francis Group, 2011. ISBN 978-0-240-81535-0.
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