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Lecturer(s)
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Zeman Michal, doc. ak. mal.
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Course content
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1. figurative language and script 2. figurative language in the spectrum of visual and applied arts 3. pictorial communication - visual and graphic expression, correlation between the sign 4. the word as a support for figurative speech, verbal expression and the figurative placeholder 5. image field and intertextual field 6. the medium as a carrier of the visual message 7. time in art, time of expression, time of content 8. typology of repetition, series, serial
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Home preparation for classes
- 39 hours per semester
- Preparation for course credit
- 10 hours per semester
- Participation in classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| Advanced craft skills in drawing and advanced level of theoretical base in work with pictorial signs. |
| Advanced craft skills in drawing and advanced level of theoretical base in work with pictorial signs. |
| Skills |
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| Prerequisities are not set |
| Prerequisities are not set |
| learning outcomes |
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| Knowledge |
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| explain the creative concept of visual communication in different media |
| explain the creative concept of visual communication in different media |
| describe illustration as a pictorial message in different media |
| describe illustration as a pictorial message in different media |
| to define a pictorial interpretation of a literary work |
| to define a pictorial interpretation of a literary work |
| acquire a pictorial interpretation of a literary work |
| acquire a pictorial interpretation of a literary work |
| to characterize a pictorial composition according to a literary model in animated work |
| to characterize a pictorial composition according to a literary model in animated work |
| Skills |
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| propose an artistic concept of visual communication in different media |
| propose an artistic concept of visual communication in different media |
| realize illustration as a visual message in different media |
| realize illustration as a visual message in different media |
| apply a visual interpretation of a literary work |
| apply a visual interpretation of a literary work |
| solve the visual interpretation and form of realization of a literary work |
| solve the visual interpretation and form of realization of a literary work |
| realize a pictorial composition based on a literary template in an animated work |
| realize a pictorial composition based on a literary template in an animated work |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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BELL, Julian, Julia BALCHIN a Claudia TOBIN. Ways of drawing: artists' perspectives and practices. London: in collaboration with the Royal Drawing School, 2019. ISBN 0500021902.
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Berger, John. O pohledu. Praha, 2009.
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BERGER, John. Způsoby vidění. Praha: Labyrint, 2016. ISBN 978-80-87260-78-4.
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ECO, Umberto. Jak cestovat s lososem a jiné eseje. Argo Praha, 2017. ISBN 978-80-257-2167-4.
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ECO, Umberto. Od hlouposti k šílenství. Argo Praha, 2016. ISBN 978-80-257-1933-6.
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ECO, Umberto. Zpověď mladého romanopisce. Argo Praha. 2013.
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Hájek, Václav. Jak rozpoznat odpadkový koš. Labyrint, 2012. ISBN 978-80-87260-31-9.
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HÁJEK, Václav. Na hraně všednosti: eseje o vizuální kultuře. Praha: FHS UK. 2022.
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Munari, Bruno. Umění jako řemeslo. 1966.
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