Course: Communication Agency

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Course title Communication Agency
Course code KAAT/AN5KA
Organizational form of instruction None
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Gregor Lukáš, Mgr. Ph.D.
Course content
1. Application of theoretical knowledge acquired in other subjects in practice. 2. Interdisciplinary collaboration between students from visual arts and marketing communication fields. 3. Students hierarchically organize themselves into project teams, similar to a real agency model. 4. Students can choose their role within the team, provided that the position is not already occupied. 5. Each working position within the project team is independently responsible for its specific competencies. 6. Students can select commercial, nonprofit, or artistic projects. 7. Under the supervision of instructors, students collectively strive to achieve the desired outcome.

Learning activities and teaching methods
Activities related to graphics and visual arts, Exercises on PC, Practice exercises
  • Preparation for course credit - 74 hours per semester
  • Participation in classes - 26 hours per semester
prerequisite
Knowledge
Basics of communication and will to work in a team.
Basics of communication and will to work in a team.
Skills
Basics of communication and will to work in a team
Basics of communication and will to work in a team
learning outcomes
Knowledge
Understanding the basic stages of animated film development, including pre-production, production, and post-production.
Understanding the basic stages of animated film development, including pre-production, production, and post-production.
Familiarity with communication theory and an awareness of the importance of effective teamwork communication.
Familiarity with communication theory and an awareness of the importance of effective teamwork communication.
Understanding the basic concepts of scripting and storyboarding for animation.
Understanding the basic concepts of scripting and storyboarding for animation.
Awareness of team dynamics and the role of communication in the creation of animated films.
Awareness of team dynamics and the role of communication in the creation of animated films.
Has an understanding of film storytelling principles.
Has an understanding of film storytelling principles.
Skills
Ability to collaborate effectively in a team setting, contributing to the development of animated film projects.
Ability to collaborate effectively in a team setting, contributing to the development of animated film projects.
Proficiency in using animation software and tools for project creation.v
Proficiency in using animation software and tools for project creation.v
Skill in creating and animating characters and scenes.
Skill in creating and animating characters and scenes.
Effective communication and presentation skills for sharing creative ideas within the team.
Effective communication and presentation skills for sharing creative ideas within the team.
Problem-solving abilities to address challenges that may arise during the production process.
Problem-solving abilities to address challenges that may arise during the production process.
teaching methods
Knowledge
Exercises on PC
Activities related to graphics and visual arts
Activities related to graphics and visual arts
Exercises on PC
Practice exercises
Practice exercises
assessment methods
Analysis of creative works (Music, visual arts, literature)
Analysis of the student's performance
Grade (Using a grade system)
Analysis of creative works (Music, visual arts, literature)
Grade (Using a grade system)
Analysis of the student's performance
Recommended literature
  • Williams, Richard. The Animatorś Survival Kit. 1999.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester