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Lecturer(s)
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Kocourek Josef, Mgr. Ph.D.
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Course content
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Introduction to business, definition and specifics of the KKO environment Establishing business entities (trades) Part I Establishing business entities (trades) Part II Legal minimum for establishing and founding a company Intellectual property protection Part I Intellectual property protection Part II Business plan: creation and implementation Pricing, calculation, competitiveness Financial planning and sources of capital, financial control Part I Financial planning and sources of capital, financial control Part II Marketing communication and brand building Building customer relationships Innovation (technological innovation) and creativity
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Learning activities and teaching methods
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Lecturing
- Participation in classes
- 13 hours per semester
- Preparation for course credit
- 37 hours per semester
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| prerequisite |
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| Knowledge |
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| analytical thinking |
| analytical thinking |
| analysis of own potential |
| analysis of own potential |
| learning outcomes |
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| has an overview of the basic functioning of the economy and the economic environment |
| has an overview of the basic functioning of the economy and the economic environment |
| has an overview of the basic legislative framework for the functioning of economic entities, including the tax framework with an emphasis on business and entrepreneurial activity; |
| has an overview of the basic legislative framework for the functioning of economic entities, including the tax framework with an emphasis on business and entrepreneurial activity; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the fundamentals of management and the economic context of business entities |
| is familiar with the fundamentals of management and the economic context of business entities |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| can compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| understands the basic aspects of economic management of firms |
| understands the basic aspects of economic management of firms |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| know how to create and set up a business model of the firm's operation |
| know how to create and set up a business model of the firm's operation |
| can design their own business plan and start their own company |
| can design their own business plan and start their own company |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Skills |
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| Lecturing |
| Lecturing |
| assessment methods |
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| Knowledge |
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| Analysis of the student's portfolio |
| Analysis of the student's portfolio |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Zákon č. 455/1991 Sb., o živnostenském podnikání.
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Zákon č. 89/2012 Sb., Občanský zákoník v platném znění.
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CIKÁNEK, Martin (ed.). Kreativní průmysly příležitost pro novou ekonomiku. Praha: Divadelní ústav, 2013. ISBN 978-80-7008-274-4.
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JANATKA František. Podnikání v globalizovaném světě. Praha: Wolters Kluwer, 2017. ISBN 978-80-7552-754-7.
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Váchal, J., & Vochozka, M. Podnikové řízení.. Praha: Grada, 2013.
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Veber, J., J. Srpová, a kol. Podnikání malé a střední firmy. Praha: Grada, 2012.
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WÖHE, Günter a Eva KISLINGEROVÁ. Úvod do podnikového hospodářství. Praha: C. H. Beck, 2007. ISBN 978-80-7179-897-2.
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