|
Lecturer(s)
|
-
Weberová Dagmar, doc. PhDr. Ph.D., MBA.
|
|
Course content
|
- Definitions of Culture, views of Culture. - Types of Culture. - Communication as an Element of Culture. - Communication Contexts. - Intercultural Communication Competence. - Dimensions of Culture (Hofstede, Trompenaars). - Barriers to Intercultural Communication. Ethnocentrism, cultural relativism, cultural shock. - Non-verbal Communication. - Language as a Communication Barrier. - Intercultural learning. - Cultural intelligence.
|
|
Learning activities and teaching methods
|
Lecturing, Methods for working with texts (Textbook, book)
- Home preparation for classes
- 13 hours per semester
- Term paper
- 13 hours per semester
- Participation in classes
- 26 hours per semester
- Preparation for course credit
- 30 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Knowledge of management theory and marketing communication theory is needed. |
| Knowledge of management theory and marketing communication theory is needed. |
| learning outcomes |
|---|
| The student can define the terms verbal and non-verbal communication, culture, intercultural and intercultural communication. |
| The student can define the terms verbal and non-verbal communication, culture, intercultural and intercultural communication. |
| The student can explain basic models of culture and models of cultural dimensions. |
| The student can explain basic models of culture and models of cultural dimensions. |
| The student can explain the concept of cultural intelligence and list its components. |
| The student can explain the concept of cultural intelligence and list its components. |
| The student can list and explain barriers in intercultural communication. |
| The student can list and explain barriers in intercultural communication. |
| The student can explain the concept of acculturation in connection with human migration and the contact of different cultures. |
| The student can explain the concept of acculturation in connection with human migration and the contact of different cultures. |
| Skills |
|---|
| The student can create an inclusive, welcoming environment in which everyone is treated decently and with respect. |
| The student can create an inclusive, welcoming environment in which everyone is treated decently and with respect. |
| The student can compare the cultural values of members of different cultures and identify cultural similarities and differences. |
| The student can compare the cultural values of members of different cultures and identify cultural similarities and differences. |
| The student is able to communicate successfully and effectively with members of other cultures. |
| The student is able to communicate successfully and effectively with members of other cultures. |
| The student is able to work successfully in a multicultural environment. |
| The student is able to work successfully in a multicultural environment. |
| The student can develop her/his cultural intelligence and behave appropriately in various intercultural situations. |
| The student can develop her/his cultural intelligence and behave appropriately in various intercultural situations. |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecturing |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| Lecturing |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
|---|
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
|---|
| Knowledge |
|---|
| Composite examination (Written part + oral part) |
| Composite examination (Written part + oral part) |
| Written examination |
| Written examination |
|
Recommended literature
|
-
Jandt, Fred Edmund. An introduction to intercultural communication : identities in a global community. 6th ed. Los Angeles : SAGE, 2010. ISBN 978-1-4129-7010-5.
-
Nový, Ivan. Interkulturní komunikace v řízení a podnikání. 1. vyd. Praha : Management Press, 1999. ISBN 80-7261-009-0.
-
Samovar, L. A. et al. Communication between Cultures. Boston, 2017. ISBN 978-1-285-44462-8.
-
Shiraev, E. B. & Levy, D. A. Cross-Cultural Psychology. New York, 2021. ISBN 978-0-367-19939-5.
|