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Lecturer(s)
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Soukalová Radomila, Ing. Ph.D.
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Course content
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1. Model of the communication process. 2. Characteristics of the recipient of mass communication in the ongoing development of communication technologies. 3. Characteristic features of social and mass communication, relationship to interpersonal communication. 4. Intrapersonal, interpersonal, and group communication, opinion leaders. 5. Stages in the development of human communication and the development of media. 6. Media audience, its past, present, and future. 7. Communication and culture. 8. New patterns in the flow of information - social networks. 9. Functions of media communication and prerequisites for the effective use of its means, belief in the power of media. 10. Effects of the media (agenda-setting, knowledge gaps, spiral of silence, etc.). 11. Media genres and formats, social control and consciousness formation, media addiction. 12. Psychological effects of mass communication, psychology of mass behavior. 13. Transnational media flow as a process with both positive and negative impacts. Media markets, cultural identity and globalization.
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Learning activities and teaching methods
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- Home preparation for classes
- 92 hours per semester
- Term paper
- 5 hours per semester
- Participation in classes
- 13 hours per semester
- Preparation for course credit
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| define the basic concepts of communication theory and the stages of development of human communication according to individual authors |
| define the basic concepts of communication theory and the stages of development of human communication according to individual authors |
| list the basic stages in the development of mass communication |
| list the basic stages in the development of mass communication |
| explain the contribution of major discoveries to the development of mass communication |
| explain the contribution of major discoveries to the development of mass communication |
| explain the concept of mass communication |
| explain the concept of mass communication |
| list the basic concepts of human communication, mass communication and its positive and negative effects on society in the context of the development of information technology |
| list the basic concepts of human communication, mass communication and its positive and negative effects on society in the context of the development of information technology |
| Skills |
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| analyse the stages of human communication in the context of human communication |
| analyse the stages of human communication in the context of human communication |
| adequately assess the impact of significant discoveries on the development of human communication |
| adequately assess the impact of significant discoveries on the development of human communication |
| generate a discussion on a social - political - economic - etc. topic in the context of human communication in the past - present - future in the context of the seminar work |
| generate a discussion on a social - political - economic - etc. topic in the context of human communication in the past - present - future in the context of the seminar work |
| analyse the negative and positive effects of mass communication on society in real and virtual environments |
| analyse the negative and positive effects of mass communication on society in real and virtual environments |
| analyse the different levels of mass communication |
| analyse the different levels of mass communication |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Analysis of a presentation |
| Analysis of a presentation |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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HOMOLÁČ, Jiří; MAREŠ, Petr; HOFFMANNOVÁ, Jana; JÍLKOVÁ, Lucie; KOPECKÝ, Jakub et al. Míšení žánrů, stylů a diskurzů v internetové komunikaci. Lingvistika. Praha: Academia, 2022. ISBN 978-80-200-3319-2.
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JAKUBOWICZ, Karol. Média a demokracie v 21. století, Hledání nových modelů. Brno: Masarykova univerzita, 2017. ISBN 978-80-210-8449-0.
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Jakubowicz, Karol. Nová ekologie médií: konvergence a mediomorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
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Ježek, Vlastimil a Jirák, Jan. Média a my. Praha: Akademie múzických umění, 2014. ISBN 978-80-7331-304-3.
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JIRÁK, Jan a KÖPPLOVÁ, Barbara. Masová média. Praha: Portál, 2015. ISBN 978-80-262-0743-6.
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Karlíček, Miroslav. Marketingová komunikace: jak komunikovat na našem trhu. Praha, 2016. ISBN 978-80-247-5769-8.
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LEN-RÍOS, María E. a PERRY, Earnest L. (ed.). Cross-cultural journalism and strategic communication: storytelling and diversity. London: Routledge, 2020. ISBN 978-1-138-59521-7.
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MAIELLO, Giuseppe a ROUBAL, Ondřej. Média a kultura: od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace. Eupress. Praha: Vysoká škola finanční a správní, 2020. ISBN 9788074081798.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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