|
Lecturer(s)
|
-
Bačuvčík Radim, doc. Ing. Mgr. Ph.D.
|
|
Course content
|
Answering the questions posed by the Examination committee.
|
|
Learning activities and teaching methods
|
Individual work of students
- Home preparation for classes
- 300 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Prequsities are not set. |
| Prequsities are not set. |
| learning outcomes |
|---|
| knowledge of the theory of marketing communication |
| knowledge of the theory of marketing communication |
| Skills |
|---|
| apply the theory of marketing communication in practice |
| apply the theory of marketing communication in practice |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual work of students |
| Individual work of students |
| Skills |
|---|
| Individual work of students |
| Individual work of students |
| assessment methods |
|---|
| Knowledge |
|---|
| Oral examination |
| Oral examination |
|
Recommended literature
|
-
Viz literatura k jednotlivým předmětům. See courses.
|