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Lecturer(s)
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Bačuvčík Radim, doc. Ing. Mgr. Ph.D.
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Course content
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Answering the questions posed by the Examination committee.
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Learning activities and teaching methods
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Individual work of students
- Home preparation for classes
- 300 hours per semester
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| prerequisite |
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| Knowledge |
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| Prequsities are not set. |
| Prequsities are not set. |
| learning outcomes |
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| knowledge of the theory of marketing communication |
| knowledge of the theory of marketing communication |
| Skills |
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| apply the theory of marketing communication in practice |
| apply the theory of marketing communication in practice |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| assessment methods |
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| Oral examination |
| Oral examination |
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Recommended literature
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Viz literatura k jednotlivým předmětům. See courses.
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