Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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Answering the questions posed by the Examination committee.
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Learning activities and teaching methods
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Individual work of students
- Home preparation for classes
- 300 hours per semester
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prerequisite |
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Knowledge |
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Fulfillment of all requirements according to the study regulations. |
Fulfillment of all requirements according to the study regulations. |
learning outcomes |
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knowledge of marketing communication theory |
knowledge of marketing communication theory |
detailed knowledge of all items of the marketing communication mix |
detailed knowledge of all items of the marketing communication mix |
knowledge of fields related to marketing communication |
knowledge of fields related to marketing communication |
Skills |
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explain the issue of marketing communication |
explain the issue of marketing communication |
apply the theory of marketing communication in practice |
apply the theory of marketing communication in practice |
teaching methods |
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Knowledge |
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Individual work of students |
Individual work of students |
Skills |
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Individual work of students |
Individual work of students |
assessment methods |
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Knowledge |
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Oral examination |
Oral examination |
Recommended literature
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Viz literatura k jednotlivým předmětům. See courses.
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