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Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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1. Media psychology - characteristics, subject of study. 2. Application of psychological theories in media practice. 3. Competencies and characteristics of journalists: (competencies, psychological characteristics, barriers to professional performance, cultural determinants - interpersonal relationships in the work environment). 4. Journalist behavior: (prosocial behavior, cooperative behavior, competitive behavior). 5. Journalist personality: (conflict and ways of resolving it, stress and stress management, social communication outside the work environment, internal and external barriers to communication). 6. The personality of journalists in relation to the bio-psycho-social determinants of personality development. 7. The "I" concept: self-perception - self-awareness - self-confidence, the image of journalists. 8. Personality structure (psychological characteristics of personality, performance characteristics). 9. Journalist's abilities (personality - general abilities: intelligence, special/social abilities: empathy, assertiveness, persuasiveness, listening skills). 10. Creativity of a journalist's personality (types of creativity, factors of creativity, conditions for creativity, obstacles to creativity, management of creative people, creative management). 11. Temperament and character of a journalist's personality. 12. Motivation of a journalist. 13. Attitudes of a journalist.
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Term paper
- 24 hours per semester
- Preparation for examination
- 25 hours per semester
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| prerequisite |
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| Knowledge |
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| Analýzy, syntézy, dedukce, indukce, analogie, konvergence, abstrakce, komparace, kreativity, cílevědomosti. |
| Analýzy, syntézy, dedukce, indukce, analogie, konvergence, abstrakce, komparace, kreativity, cílevědomosti. |
| Analysis, synthesis, deduction, induction, analogy, convergence, abstraction, comparison, creativity, purpose. |
| Analysis, synthesis, deduction, induction, analogy, convergence, abstraction, comparison, creativity, purpose. |
| Skills |
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| Critical thinking and the ability to compare, analyze and synthesize. |
| Critical thinking and the ability to compare, analyze and synthesize. |
| learning outcomes |
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| Knowledge |
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| znalost předmětu studia psychologie médií |
| znalost předmětu studia psychologie médií |
| knowledge of the subject of media psychology |
| knowledge of the subject of media psychology |
| přehled historie psychologie médií |
| přehled historie psychologie médií |
| an overview of the media psychology history |
| an overview of the media psychology history |
| znalost aplikování psychologických teorii v mediální oblasti |
| znalost aplikování psychologických teorii v mediální oblasti |
| knowledge of the application of psychological theories in the media field |
| knowledge of the application of psychological theories in the media field |
| znalost kompetencí novináře/žurnalisty |
| znalost kompetencí novináře/žurnalisty |
| knowledge of the juounalist competencies |
| knowledge of the juounalist competencies |
| znalost osobnosti komunikátora médií |
| znalost osobnosti komunikátora médií |
| knowledge of the media personality communicator |
| knowledge of the media personality communicator |
| Skills |
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| analyzovat principy pozitivní psychologie v mediální/marketingové oblasti |
| analyzovat principy pozitivní psychologie v mediální/marketingové oblasti |
| analyse the principles of positive psychology in the media/marketing field |
| analyse the principles of positive psychology in the media/marketing field |
| definovat kompetence žurnalisty |
| definovat kompetence žurnalisty |
| define the competencies of a journalist |
| define the competencies of a journalist |
| analyzovat historii psychologie médií |
| analyzovat historii psychologie médií |
| analyse the history of media psychology |
| analyse the history of media psychology |
| analyzovat vybrané médium/žurnalistu |
| analyzovat vybrané médium/žurnalistu |
| analyse a selected media/journalist |
| analyse a selected media/journalist |
| navrhnout komunikační aktivity s ohledem na typ média |
| navrhnout komunikační aktivity s ohledem na typ média |
| design communication activities concerning the type of media |
| design communication activities concerning the type of media |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Text analysis |
| Text analysis |
| Demonstration |
| Demonstration |
| Skills |
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| Analysis of a presentation |
| Analysis of a presentation |
| Text analysis |
| Text analysis |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Didactic test |
| Didactic test |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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ALVAROVÁ, Alexandra. Průmysl lži: propaganda, konspirace a dezinformační válka. Praha: Stanislav Juhaňák ? Triton, 2022. ISBN 978-80-7684-056-0.
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DILL, Karen E. (ed.). The Oxford handbook of media psychology. New York: Oxford University Press, 2013. ISBN 9780195398809.
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Gilles, D. Psychologie médií. Grada, 2012. ISBN 9788024739212.
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Hradiská, Elena. Psychológia médií. 1. vyd. Bratislava : Bratislavská vysoká škola práva ; Eurokódex, 2009. ISBN 978-80-89447-12-1.
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Chromý, Jan. Komunikace, média, vzdělávání, kultura. Praha: Extrasystem Praha, 2014. ISBN 9788087570197.
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Ježek, Vlastimil a Jirák, Jan. Média a my. Praha: Akademie múzických umění, 2014. ISBN 978-80-7331-304-3.
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Jirák, Jan; Köpplová, Barbora. Masová média. Praha: Portál, 2015. ISBN 978-80-262-0743-6.
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Jirák, Jan; Pavličíková, Helena. Média pod lupou: (mediální výchova jako téma celoživotního vzdělávání. Praha: Powerprint, 2013. ISBN 9788087415702.
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Le Bon, Gustave. Psychologie davu. Praha: Portál, 2016. ISBN 978-80-262-1028-3.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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STEVER, Gayle; GILES, David; COHEN, J. David a MYERS, Mary E. Understanding media psychology. New York: Routledge, Taylor & Francis Group, 2022. ISBN 978-0-367-51897-4.
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