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Lecturer(s)
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Štrauss Dušan, PhDr. Ph.D.
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Course content
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- Historical discourse. - Basic concepts of political communications. - Political communications in the context of marketing communications. - Role of negative communications in political communications.
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Learning activities and teaching methods
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Lecturing
- Preparation for course credit
- 30 hours per semester
- Home preparation for classes
- 47 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| knowledge of the basic concepts of political communication |
| knowledge of the basic concepts of political communication |
| knowledge of persuasive principles in political communication |
| knowledge of persuasive principles in political communication |
| knowledge of activation principles in political communication |
| knowledge of activation principles in political communication |
| knowledge of the social role of political communication |
| knowledge of the social role of political communication |
| knowledge of the negatives of political communication |
| knowledge of the negatives of political communication |
| Skills |
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| analyze the principles of political communication |
| analyze the principles of political communication |
| classify the type of political communication |
| classify the type of political communication |
| create a proposal for a political communication strategy |
| create a proposal for a political communication strategy |
| create a draft political communiqué |
| create a draft political communiqué |
| to present a political statement |
| to present a political statement |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Skills |
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| Individual work of students |
| Individual work of students |
| assessment methods |
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| Knowledge |
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| Composite examination (Written part + oral part) |
| Composite examination (Written part + oral part) |
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Recommended literature
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Ansolabehere, S. Going Negative. USA, 1995. ISBN 9780684837116.
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Friedenberg, R.V. Political Campaign Communication: Principles and Practices (Communication, Media, and Politics). USA, 2007. ISBN 9780742553033.
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HIDALGO TENORIO, Encarnación, Miguel Ángel BENÍTEZ CASTRO a Francesca DE CESARE. Populist discourse: criticalapproaches to contemporary politics. 2019. ISBN 978-1-138-54135-1.
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JOHNSON, Dennis W. Campaigning for president 2012: strategy and tactics.. 2014. ISBN 9780415842990.
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LEES-MARSHMENT, Jennifer. Political marketing: principles and applications. 2014. ISBN 9780415632072.
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Lilleker, D. Key Concepts in Political Communication. USA, 2006. ISBN 9781412918312.
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MARK, David. Going Dirty: The Art of Negative Campaigning.. 2007. ISBN 0742545016.
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Tuman, J.S. Political Communication in American Campaigns. USA, 2007. ISBN 1412909457.
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