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Lecturer(s)
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Gartnerová Eva, Mgr. Ph.D.
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Course content
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- strategic management in culture; - cultural policy and cultural rights; - managing intercultural art projects; - marketing in Culture Human Resources Management in Culture; - working with media in culture; - interdisciplinary cooperation; - international/ Cross-cultural management in culture; - fundraising, grant policy.
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| The student has an overview of the basic terminology associated with the field of cultural management. He orients himself in the basics of cultural policy at the local and international level. |
| The student has an overview of the basic terminology associated with the field of cultural management. He orients himself in the basics of cultural policy at the local and international level. |
| - cultural management |
| - cultural management |
| - cultural policy |
| - cultural policy |
| - audience development and engagement |
| - audience development and engagement |
| - cultural industries |
| - cultural industries |
| - creative industries |
| - creative industries |
| The student is able to select and apply appropriate methods and tools for managing and administering cultural projects and institutions. |
| The student is able to select and apply appropriate methods and tools for managing and administering cultural projects and institutions. |
| The student is able to characterize and compare various forms of cultural industries in the Czech Republic and abroad. |
| The student is able to characterize and compare various forms of cultural industries in the Czech Republic and abroad. |
| The student is able to explain the basic principles and policies of national and international cultural policies. |
| The student is able to explain the basic principles and policies of national and international cultural policies. |
| The student is able to identify and describe the basic principles of inclusivity, accessibility, and interdisciplinarity in culture. |
| The student is able to identify and describe the basic principles of inclusivity, accessibility, and interdisciplinarity in culture. |
| The student is able to analyze and evaluate trends and changes in arts management and their impact on the art scene. |
| The student is able to analyze and evaluate trends and changes in arts management and their impact on the art scene. |
| Skills |
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| Students are able to identify barriers to inclusion and accessibility of cultural institutions and create recommendations for their elimination. |
| Students are able to identify barriers to inclusion and accessibility of cultural institutions and create recommendations for their elimination. |
| The student is able to reflect the level of accessibility of the cultural institution |
| The student is able to reflect the level of accessibility of the cultural institution |
| Identify barriers to working with the audience in the given institution/project |
| Identify barriers to working with the audience in the given institution/project |
| Create plans and recommendations to improve the visitor experience |
| Create plans and recommendations to improve the visitor experience |
| The student is able to select and apply appropriate methods and tools for managing and administering cultural projects and institutions. |
| The student is able to select and apply appropriate methods and tools for managing and administering cultural projects and institutions. |
| The student is able to identify and solve organizational and administrative problems in arts management. |
| The student is able to identify and solve organizational and administrative problems in arts management. |
| The student is able to create and present a plan for a cultural project in accordance with the given topic and requirements. |
| The student is able to create and present a plan for a cultural project in accordance with the given topic and requirements. |
| The student is able to apply different methods and approaches for marketing communication and promotion of cultural projects. |
| The student is able to apply different methods and approaches for marketing communication and promotion of cultural projects. |
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Recommended literature
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Taylor, Jeffrey. Visual Arts Management. Oxon: Routledge, 2018. ISBN 978-1138684713.
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VOLZ, Jim. Introduction to arts management. 2017. ISBN 978-1-474-23978-3.
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WALTER, Carla Stalling. Arts management: an entrepreneurial approach. 2015. ISBN 9780765641540.
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