Lecturer(s)
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Weberová Dagmar, doc. PhDr. Ph.D., MBA.
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Course content
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Answering the questions posed by the Examination committee.
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Learning activities and teaching methods
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Individual work of students
- Home preparation for classes
- 300 hours per semester
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prerequisite |
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Knowledge |
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Knowledge of the theory and practice of marketing communications. |
Knowledge of the theory and practice of marketing communications. |
learning outcomes |
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The student has mastered the tools of marketing communications. |
The student has mastered the tools of marketing communications. |
teaching methods |
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Individual work of students |
Individual work of students |
assessment methods |
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Oral examination |
Oral examination |
Recommended literature
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Viz literatura k jednotlivým předmětům. See courses.
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