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Lecturer(s)
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Benyahya Petra, Ing. Ph.D.
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Course content
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1. Definition of CSR, historical development 2. Stakeholder - employees 3. Stakeholder - customers 4. The economic pillar of CSR 5. The social pillar of CSR 6. Environmental pillar of CSR 7. Current trends in the development of CSR 8. Implementation of CSR, barriers and risks during implementation, measurement of CSR benefits 9. Tools of business ethics 10. Code of Conduct 11. Ethical and social audit 12. Creating shared value 13. Social business
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Term paper
- 13 hours per semester
- Home preparation for classes
- 6 hours per semester
- Preparation for course credit
- 30 hours per semester
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| learning outcomes |
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| Knowledge |
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| Characterize the concept of Corporate Social Responsibility and name the 3 pillars of CSR |
| Characterize the concept of Corporate Social Responsibility and name the 3 pillars of CSR |
| Clarify the tools of business ethics (e.g. code of ethics, ethical and social audit) |
| Clarify the tools of business ethics (e.g. code of ethics, ethical and social audit) |
| Explain the term of social entrepreneurship |
| Explain the term of social entrepreneurship |
| Describe typical ethical issues in advertising |
| Describe typical ethical issues in advertising |
| List typical ethical issues at the workplace |
| List typical ethical issues at the workplace |
| To explain the CSR problems of companies in relation to the consumer society, sweatshops and sustainable development |
| To explain the CSR problems of companies in relation to the consumer society, sweatshops and sustainable development |
| Skills |
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| Analyze and evaluate the company's actions from the perspective of CSR |
| Analyze and evaluate the company's actions from the perspective of CSR |
| Recognize the company's actions contrary to sustainable development |
| Recognize the company's actions contrary to sustainable development |
| Recognize unethical advertising |
| Recognize unethical advertising |
| Draft the company's code of conduct |
| Draft the company's code of conduct |
| Noticing the current problems of companies related to CSR |
| Noticing the current problems of companies related to CSR |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| assessment methods |
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| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Didactic test |
| Didactic test |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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ADI, Ana, Georgiana GRIGORE a David CROWTHER. Corporate social responsibility in the digital age. 2015. ISBN 9781784415815.
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CRANE, Andrew, MATTEN, Dirk, GLOZER, Sarah, SPENCE, Laura. Business Ethics. Velká Británie, 2019. ISBN 9780198810070.
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DATHE, Tracy, DATHE, René, DATHE, Isabel, HELMOLD, Marc. Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG): Approaches to Ethical Management (Management for Professionals). 2022. ISBN 978-3030923563.
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CHANDLER, David. Strategic Corporate Social Responsibility - International Student Edition: Sustainable Value Creation. USA, 2022. ISBN 9781071895351.
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Ipek Altinbasak-Farina, Sebnem Burnaz. Ethics, Social Responsibility and Sustainability in Marketing. 2019. ISBN 9789811379246.
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Manuel Au-Yong-Oliveira, Maria José Sousa. Sustainable Marketing and Strategy. MDPI AG, 2022. ISBN 303653959X.
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RASCHE, Andreas, MORSING, Mette, MOON, Jeremy. Corporate Social Responsibility: Strategy, Communication, Governance. Cambridge, 2017. ISBN 978-1107535398.
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