Lecturer(s)
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Göttlichová Veronika, M. A.
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Course content
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1. Introduction to Arts and Media Course 2. Art as a Basic Form of Human Knowledge: a Testimony to Man's Aesthetic Relationship to the World 3. Art As a Tool of Communication 5. Semiotics and Visual Representation 6. Ways of Seeing I: Hidden Ideologies in Visual Images 7. Ways of Seeing II: Artwork in the Age of Mechanical Reproduction 8. Introducing Culture 9. From High Culture to Popular Culture: High Art Versus Low Art 10. Art Uses Mass Culture: Consumer Culture and Pop Art 11. The Power of Public Art: Murals and Community Art 12. Artwork as Commodity and Media Product 13. Appropriation of Art: Creative Advertising
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Learning activities and teaching methods
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unspecified
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prerequisite |
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Knowledge |
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Prerequisities are not set. |
Prerequisities are not set. |
Skills |
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The skills are not set. |
The skills are not set. |
learning outcomes |
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Knowledge |
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Key knowledge of art theory and history, high and low art |
Key knowledge of art theory and history, high and low art |
Art as a tool of communication |
Art as a tool of communication |
Role of communication and media in shaping and developing culture and art history |
Role of communication and media in shaping and developing culture and art history |
Basics of cultural theory, high and low culture |
Basics of cultural theory, high and low culture |
Artistic concepts in the context of mass culture |
Artistic concepts in the context of mass culture |
Astheticization of mass communication and the massification of artistic communication |
Astheticization of mass communication and the massification of artistic communication |
Mass media and the advertising industry - ethical and philosophical aspects, artistic potential |
Mass media and the advertising industry - ethical and philosophical aspects, artistic potential |
Skills |
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The ability to uncover the values of works of art throughout history |
The ability to uncover the values of works of art throughout history |
The ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
The ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
Aesthetic perception and the ability to have an aesthetic relationship with reality |
Aesthetic perception and the ability to have an aesthetic relationship with reality |
Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
The ability to identify the role of communication and media in the formation and development of culture and art history |
The ability to identify the role of communication and media in the formation and development of culture and art history |
Demonstration of media literacy by accessing, interpreting and evaluating media messages |
Demonstration of media literacy by accessing, interpreting and evaluating media messages |
Recognition of the cultural and moral responsibility of the media |
Recognition of the cultural and moral responsibility of the media |
teaching methods |
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Knowledge |
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Lecturing |
Lecturing |
Dialogic (Discussion, conversation, brainstorming) |
Dialogic (Discussion, conversation, brainstorming) |
Monologic (Exposition, lecture, briefing) |
Monologic (Exposition, lecture, briefing) |
Individual work of students |
Individual work of students |
Text analysis |
Text analysis |
Analysis of a presentation |
Analysis of a presentation |
Analysis of a work of art |
Analysis of a work of art |
Projection (static, dynamic) |
Projection (static, dynamic) |
Educational trip |
Educational trip |
Skills |
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Dialogic (Discussion, conversation, brainstorming) |
Dialogic (Discussion, conversation, brainstorming) |
Analysis of a work of art |
Analysis of a work of art |
Experience (self-experience) |
Experience (self-experience) |
Activating (Simulation, games, dramatization) |
Activating (Simulation, games, dramatization) |
Activities related to graphics and visual arts |
Activities related to graphics and visual arts |
Methods for working with texts (Textbook, book) |
Methods for working with texts (Textbook, book) |
Dealing with situational issues - learning in situations |
Dealing with situational issues - learning in situations |
assessment methods |
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Knowledge |
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Systematic observation of the student |
Systematic observation of the student |
Analysis of the student's performance |
Analysis of the student's performance |
Preparation of a presentation |
Preparation of a presentation |
Preparation of a presentation, giving a presentation |
Preparation of a presentation, giving a presentation |
Analysis of a presentation given by the student |
Analysis of a presentation given by the student |
Text analysis |
Text analysis |
Analysis of a work of art |
Analysis of a work of art |
Analysis of seminar paper |
Analysis of seminar paper |
Recommended literature
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ARNASON, Harvard H.; MANSFIELD, Elizabeth C. History of Modern Art: Painting, Sculpture, Architecture, Photography. 7th ed.. New Jersey: Pearson Education, Inc., 2013. ISBN 978-0205955480.
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BARKER, Chris; JANE, Emma A. Cultural Studies: Theory and Practice. 5th ed.. London: SAGE Publications Ltd., 2016. ISBN 978-1473919457.
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BAUDRILLARD, Jean. The Conspiracy of Art. New York: SEMIOTEXT(E),, 2005. ISBN 1584350288.
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BERGER, John. Ways of Seeing. London: Penguin Books, 2008. ISBN 014103579X.
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BLANCHÉ, Ulrich. Banksy: Urban Art in a Material World. Marburg: Tectum Verlag, 2016. ISBN 3828835414.
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CAMPBELL, Richard; MARTIN, Christopher R.; FABOS, Bettina. Media & Culture: An Introduction to Mass Communication. 13th ed.. Boston: Bedford/St. Martin?s, 2021. ISBN 978-1-319-24493-4.
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ECO, Umberto; DIXON, Richard. Inventing the Enemy and Other Occasional Writings. London: Vintage Books, 2013. ISBN 9780099553946.
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MITCHELL, W. J. T. What Do Pictures Want?: The Lives and Loves of Images. Chicago: University Of Chicago Press, 2005. ISBN 9780226245904.
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PELFREY, Robert H. Art and Mass Media. Harper & Row, 1985. ISBN 0060451122.
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WALKER, John A. Art in the Age of Mass Media. 3rd ed.. London: Pluto Press, 2001. ISBN 978-0745317441.
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