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Lecturer(s)
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Weberová Dagmar, doc. PhDr. Ph.D., MBA.
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Course content
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Discussed topics:- Corporate identity; -Logo; -Brand; -Market research; -Customer profile; -Data collection; SWOT analysis; -Marketing plan; -Distribution channels; -Marketing mix; -Product development and product life cycles; -Customer care and services; -Motivation;-Headhunting; -Company start-up; -Business and gender; -The spirit of enterprise.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming), Methods for working with texts (Textbook, book), Practice exercises, Text analysis, Individual work of students, Students working in pairs, Dealing with situational issues - learning in situations
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| prerequisite |
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| Knowledge |
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| Upper-intermediate level of English. |
| Upper-intermediate level of English. |
| learning outcomes |
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| Marketing terms |
| Marketing terms |
| Market research vocabulary |
| Market research vocabulary |
| Advertising terms |
| Advertising terms |
| Media vocabulary |
| Media vocabulary |
| Expressions referring to promotional tools |
| Expressions referring to promotional tools |
| Skills |
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| Mastering expressions used in the area of marketing |
| Mastering expressions used in the area of marketing |
| Using appropriate terms to provide an accurate description of market research |
| Using appropriate terms to provide an accurate description of market research |
| Increasing understanding of professional texts |
| Increasing understanding of professional texts |
| Accurate applying of business terms with focus on marketing, promotion, advertising, and the media |
| Accurate applying of business terms with focus on marketing, promotion, advertising, and the media |
| Improving overall business communication |
| Improving overall business communication |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Methods for working with texts (Textbook, book) |
| Students working in pairs |
| Students working in pairs |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Text analysis |
| Text analysis |
| Individual work of students |
| Individual work of students |
| Practice exercises |
| Practice exercises |
| Methods for working with texts (Textbook, book) |
| assessment methods |
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| Written examination |
| Written examination |
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Recommended literature
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ČAPKOVÁ, Halka, Jarmila KROUPOVÁ, Martina KUSINOVÁ, Pavla NOVÁKOVÁ a Zdislava ŠIŠKOV. English for business and economics 1. 2015.
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Emmerson, Paul. Email English 2nd Edition. Macmillan, 2013.
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TALBOT, Fiona. How to write effective business English: excel at e-mail, social media and all your professional communications.. 2016. ISBN 9780749475550.
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