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Lecturer(s)
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Káčerková Eliška, Mgr. Ph.D.
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Course content
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The aim of the course is to expose students to real-world marketing communication projects and situations and thus develop their knowledge and skills which may still be theoretical. Students choose workplace which is closely linked to the topic of their thesis and gather materials to support arguments in the work. Students work shoulder to shoulder with industry professionals and consolidate their knowledge.
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Learning activities and teaching methods
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- Participation in classes
- 240 hours per semester
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| prerequisite |
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| Knowledge |
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| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| learning outcomes |
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| The student has theoretical knowledge about marketing communications, is able to compile a marketing plan, communication mix, understands marketing communications in broader contexts. The student is able to practically apply gained knowledge and skills. |
| The student has theoretical knowledge about marketing communications, is able to compile a marketing plan, communication mix, understands marketing communications in broader contexts. The student is able to practically apply gained knowledge and skills. |
| The student has knowledge of the field of marketing communications. |
| The student has knowledge of the field of marketing communications. |
| The student is able to draw up a marketing plan for a specific product or service. |
| The student is able to draw up a marketing plan for a specific product or service. |
| The student can theoretically define the components of the communication mix. |
| The student can theoretically define the components of the communication mix. |
| The student orients himself in the individual phases of project management. |
| The student orients himself in the individual phases of project management. |
| The student is able to use his knowledge in the field of marketing communications in practice. |
| The student is able to use his knowledge in the field of marketing communications in practice. |
| Skills |
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| The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
| The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
| The student can apply his knowledge when creating a communication campaign for a specific product or service. |
| The student can apply his knowledge when creating a communication campaign for a specific product or service. |
| The student demonstrates his practical orientation in the individual phases of project management. |
| The student demonstrates his practical orientation in the individual phases of project management. |
| The student can practically set individual parts of the communication mix in a specific communication campaign. |
| The student can practically set individual parts of the communication mix in a specific communication campaign. |
| The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
| The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
| teaching methods |
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| Analysis of a presentation |
| Analysis of a presentation |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Recommended literature according to the focus of diploma practice..
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