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Lecturer(s)
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Göttlichová Marcela, PaedDr.
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Course content
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1. Introductory lesson - introduction to the content and structure of the course, literary sources, requirements for completion of the course. 2. Aesthetics: branches of aesthetics (philosophical, psychological, sociological, intercultural, comparative, etc.), media aesthetics - the relationship between art and mass media. 3. Art - the basic form of human knowledge of the world, testimony to man's aesthetic relationship to the world. 4. Art - a specific form of human communicative action, artwork as a communication medium. 5. Semiotics and visual representation. 6. Ways of seeing 1: hidden ideologies in visual images. 7. Ways of seeing 2: The work of art in the age of mechanical reproduction. 8. Classical art vs. audiovisual media. 9. Culture - from high culture to popular culture, high and low (decadent) art. 10. Consumer culture and pop art. 11. The power of public art 12. Artwork as commodity and media product. 13. Art and advertising - creativity in advertising.
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Preparation for course credit
- 25 hours per semester
- Term paper
- 25 hours per semester
- Home preparation for classes
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisites are not set |
| Prerequisites are not set |
| Prerequisities are not set. |
| Skills |
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| Prerequisites are not set |
| Prerequisites are not set |
| learning outcomes |
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| Knowledge |
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| Aesthetics from the point of view of a scientific discipline - basic concepts, branches and specifics |
| Aesthetics from the point of view of a scientific discipline - basic concepts, branches and specifics |
| Culture and art - theory of art, art as a tool of communication |
| Culture and art - theory of art, art as a tool of communication |
| Classical Art Vs. audiovisual media |
| Classical Art Vs. audiovisual media |
| High and low culture |
| High and low culture |
| Contemporary art and new (digital) media |
| Contemporary art and new (digital) media |
| Skills |
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| Aesthetic perception and the ability to have an aesthetic relationship with reality |
| Aesthetic perception and the ability to have an aesthetic relationship with reality |
| The ability to uncover the values of works of art throughout history |
| The ability to uncover the values of works of art throughout history |
| Conscious identification of visual imagery with the ability to evoke visual imagery |
| Conscious identification of visual imagery with the ability to evoke visual imagery |
| Ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
| Ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
| Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
| Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Analysis of a presentation |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Experience (self-experience) |
| Experience (self-experience) |
| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Skills |
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| Analysis of a work of art |
| Analysis of a work of art |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Experience (self-experience) |
| Experience (self-experience) |
| assessment methods |
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| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Written examination |
| Preparation of a presentation |
| Written examination |
| Preparation of a presentation |
| Analysis of educational material |
| Analysis of educational material |
| Systematic observation of the student |
| Systematic observation of the student |
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Recommended literature
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ADORNO, Theodor W. Estetická teorie. Nakladatelství: Panglos, 1997. ISBN 80-902205-4-1.
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ARNASON, Harvard H.; MANSFIELD, Elizabeth C. History of Modern Art: Painting, Sculpture, Architecture, Photography. 7th ed.. New Jersey: Pearson Education, Inc., 2013. ISBN 978-0205955480.
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BARKER, Chris; JANE, Emma A. Cultural Studies: Theory and Practice. 5th ed.. London: SAGE Publications Ltd., 2016. ISBN 978-1473919457.
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BRUNO, Giuliana. Surface ? Matters of Aesthetics, Materiality, and Media. Chicago: University of Chicago Press., 2014. ISBN 978-0226434636.
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Bruno, Giuliana. Surface: matters of aesthetics, materiality, and media. Chicago: University of Chicago Press., 2014. ISBN 9780226104942.
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CAMPBELL, Richard; MARTIN, Christopher R.; FABOS, Bettina. Media & Culture: An Introduction to Mass Communication. 13th ed.. Boston: Bedford/St. Martin?s, 2021. ISBN 978-1-319-24493-4.
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FOSTER, Hal. et al. Umění po roce 1900: Modernismus, antimodernismus, postmodernismus. Praha: Slovart CZ, s.r.o., 2015. ISBN 978-80-73919-75-7.
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CHALUMEAU, Jean-Luc. Přehled teorií umění (Les théories de l?art). Praha: Portál, 2003. ISBN 80-7178-663-2.
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Jakubowicz, Karol. Nová ekologie médií: konvergence a mediomorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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PANOFSKI, Erwin. Význam ve výtvarném umění. Praha: Malvern. Praha: Malvern, 2021. ISBN 978-80-75303-02-8.
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Půtová, Barbora. Kultura, estetično, umění: pojmové variace. Praha: Malá Skála, 2014. ISBN 9788086776125.
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RITZER, George. The McDonaldization of society: into the digital age. 2019. ISBN 978-1506348551.
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RITZER, George. The McDonaldization of society. 10th Edition. Los Angeles: SAGE Publications, Inc., 2021. ISBN 978-1-5443-9801-3.
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Stokes, Jane C. How to do media and cultural studies. 2nd ed.. Los Angeles: SAGE, 2013. ISBN 781849207850.
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STOKES, Jane C. How to Do Media and Cultural Studies. 3nd Edition. Los Angeles: SAGE Publications, 2013. ISBN 978-1-5264-2775-5.
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Váňa, Daniel; Horký, Petr. Úvod do praxe mediální komunikace. Praha: Oeconomica, nakladatelství VŠE., 2017. ISBN 9788024521909.
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WALKER, John A. Art in the Age of Mass Media. 3rd ed.. London: Pluto Press, 2001. ISBN 978-0745317441.
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ZAHRÁDKA, Pavel. Estetika na přelomu milénia. Brno: Barrister & Principal, 2012. ISBN 978-80-87474-11-2.
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