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Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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- Media psychology - characteristics, subject of research - application of psychological theories in media practice - competences and characteristics of a journalist: (competences, psychological characteristics, barriers to professional performance, cultural determinants - interpersonal relations in the working environment' - journalist behaviour: (prosocial behaviour, cooperative behaviour, competitive behaviour) - journalist's personality: (conflict and its resolution, stress, its management, social communication outside the work environment, internal and external communication barriers) - journalist's personality in relation to bio-psycho-social determinants of personality development - "I" concept: self-perception - self-awareness - self-confidence, image of the journalist - personality structure (psychological personality traits, performance traits) - journalist's abilities (personality-general abilities: intelligence, special/social abilities: empathy, assertiveness, ability to persuade, ability to listen) - creativity of the journalist's personality (types of creativity, factors of creativity, conditions of creativity, obstacles to creativity, managing creative people, creative management) - temperament and character of the journalist's personality - motivation of a journalist - attitudes of the journalist.
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Term paper
- 24 hours per semester
- Preparation for examination
- 25 hours per semester
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| prerequisite |
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| Knowledge |
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| Analýzy, syntézy, dedukce, indukce, analogie, konvergence, abstrakce, komparace, kreativity, cílevědomosti. |
| Analýzy, syntézy, dedukce, indukce, analogie, konvergence, abstrakce, komparace, kreativity, cílevědomosti. |
| Analysis, synthesis, deduction, induction, analogy, convergence, abstraction, comparison, creativity, purpose. |
| Analysis, synthesis, deduction, induction, analogy, convergence, abstraction, comparison, creativity, purpose. |
| Skills |
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| Critical thinking and the ability to compare, analyze and synthesize. |
| Critical thinking and the ability to compare, analyze and synthesize. |
| learning outcomes |
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| Knowledge |
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| znalost předmětu studia psychologie médií |
| znalost předmětu studia psychologie médií |
| knowledge of the subject of media psychology |
| knowledge of the subject of media psychology |
| přehled historie psychologie médií |
| přehled historie psychologie médií |
| an overview of the media psychology history |
| an overview of the media psychology history |
| znalost aplikování psychologických teorii v mediální oblasti |
| znalost aplikování psychologických teorii v mediální oblasti |
| knowledge of the application of psychological theories in the media field |
| knowledge of the application of psychological theories in the media field |
| znalost kompetencí novináře/žurnalisty |
| znalost kompetencí novináře/žurnalisty |
| knowledge of the juounalist competencies |
| knowledge of the juounalist competencies |
| znalost osobnosti komunikátora médií |
| znalost osobnosti komunikátora médií |
| knowledge of the media personality communicator |
| knowledge of the media personality communicator |
| Skills |
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| analyzovat principy pozitivní psychologie v mediální/marketingové oblasti |
| analyzovat principy pozitivní psychologie v mediální/marketingové oblasti |
| analyse the principles of positive psychology in the media/marketing field |
| analyse the principles of positive psychology in the media/marketing field |
| definovat kompetence žurnalisty |
| definovat kompetence žurnalisty |
| define the competencies of a journalist |
| define the competencies of a journalist |
| analyzovat historii psychologie médií |
| analyzovat historii psychologie médií |
| analyse the history of media psychology |
| analyse the history of media psychology |
| analyzovat vybrané médium/žurnalistu |
| analyzovat vybrané médium/žurnalistu |
| analyse a selected media/journalist |
| analyse a selected media/journalist |
| navrhnout komunikační aktivity s ohledem na typ média |
| navrhnout komunikační aktivity s ohledem na typ média |
| design communication activities concerning the type of media |
| design communication activities concerning the type of media |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Text analysis |
| Text analysis |
| Demonstration |
| Demonstration |
| Skills |
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| Analysis of a presentation |
| Analysis of a presentation |
| Text analysis |
| Text analysis |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Didactic test |
| Didactic test |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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Dill, Karen, ed. The Oxford handbook of media psychology. New York: Oxford University Press, 2013. ISBN 780195398809.
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Gilles, D. Psychologie médií. Grada, 2012. ISBN 9788024739212.
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Hradiská, E., Brečka, S., Vybíral, Z. Psychológia médií. Bratislava: Bratislavská vysoká škola práva, 2009.
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Chromý, Jan. Komunikace, média, vzdělávání, kultura. Praha: Extrasystem Praha, 2014. ISBN 9788087570197.
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Ježek, Vlastimil a Jirák, Jan. Média a my. Praha: Akademie múzických umění, 2014. ISBN 978-80-7331-304-3.
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Jirák, J., Köpplová, B. Média a společnost. Praha : Portál, 2003. ISBN 80-7178-697-7.
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Jirák, Jan; Köpplová, Barbora. Masová média. Praha: Portál, 2015. ISBN 978-80-262-0743-6.
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McQUAIL, D. Úvod do teorie masové komunikace. Praha: Portál, 2009.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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Ramonet, I. Tyranie médií. Praha : Mladá Fronta, 2003. ISBN 80-204-1037-6.
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Reifová, I. a kol. Slovník mediální komunikace. Praha: Portáli, 2004. ISBN 80-7178-926-7.
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Slaměník, I. Člověk a media: Psychologie masové komunikace. In: Výrost, J. a kol.: Aplikovaná sociální psychologie. Praha: Portál, 2000.
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Stever, G.S. et al. Understanding Media Psychology. Routledge. 2022.
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