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Lecturer(s)
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Káčerková Eliška, Mgr. Ph.D.
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Course content
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Students work on the grounds of an agreement concluded between the Faculty of Multimedia Communications and the companies, agencies and organizations which enable students´ professional practice.
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Learning activities and teaching methods
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Practice exercises, Teamwork
- Educational trip
- 50 hours per semester
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| prerequisite |
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| Knowledge |
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| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| learning outcomes |
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| The student has knowledge of the field of marketing communications. |
| The student has knowledge of the field of marketing communications. |
| The student is able to draw up a marketing plan for a specific product or service. |
| The student is able to draw up a marketing plan for a specific product or service. |
| The student can theoretically define the components of the communication mix. |
| The student can theoretically define the components of the communication mix. |
| The student orients himself in the individual phases of project management. |
| The student orients himself in the individual phases of project management. |
| The student is able to use his knowledge in the field of marketing communications in practice. |
| The student is able to use his knowledge in the field of marketing communications in practice. |
| Skills |
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| The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
| The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
| The student can apply his knowledge when creating a communication campaign for a specific product or service. |
| The student can apply his knowledge when creating a communication campaign for a specific product or service. |
| The student demonstrates his practical orientation in the individual phases of project management. |
| The student demonstrates his practical orientation in the individual phases of project management. |
| The student can practically set individual parts of the communication mix in a specific communication campaign. |
| The student can practically set individual parts of the communication mix in a specific communication campaign. |
| The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
| The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
| teaching methods |
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| Knowledge |
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| Practice exercises |
| Practice exercises |
| Teamwork |
| Teamwork |
| Skills |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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Doporučená literatura dle zaměření diplomové praxe..
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Vnitřní normy firem, ve kterých studenti praxi absolvují.
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