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Lecturer(s)
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Štrauss Dušan, PhDr. Ph.D.
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Course content
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- Historical discourse. - Basic concepts of political communications. - Political communications in the context of marketing communications. - Role of negative communications in political communications.
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Learning activities and teaching methods
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Lecturing
- Preparation for course credit
- 30 hours per semester
- Home preparation for classes
- 47 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| knowledge of the basic concepts of political communication |
| knowledge of the basic concepts of political communication |
| knowledge of persuasive principles in political communication |
| knowledge of persuasive principles in political communication |
| knowledge of activation principles in political communication |
| knowledge of activation principles in political communication |
| knowledge of the social role of political communication |
| knowledge of the social role of political communication |
| knowledge of the negatives of political communication |
| knowledge of the negatives of political communication |
| Skills |
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| analyze the principles of political communication |
| analyze the principles of political communication |
| classify the type of political communication |
| classify the type of political communication |
| create a proposal for a political communication strategy |
| create a proposal for a political communication strategy |
| create a draft political communiqué |
| create a draft political communiqué |
| to present a political statement |
| to present a political statement |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Skills |
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| Individual work of students |
| Individual work of students |
| assessment methods |
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| Knowledge |
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| Composite examination (Written part + oral part) |
| Composite examination (Written part + oral part) |
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Recommended literature
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Bradová, E. Negativní kampaně a politická reklama ve volbách. Česká republika, 2008. ISBN 978-80-86624-44-0.
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Friedenberg, R.V. Political Campaign Communication: Principles and Practices (Communication, Media, and Politics). USA, 2007. ISBN 9780742553033.
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Jabłoński, Andrzej. Politický marketing : úvod do teorie a praxe. Vyd. 1. Brno : Barrister & Principal, 2006. ISBN 80-7364-011-2.
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Králiková, Marcela; Šíma, Pavel. Volební kampaně. Brno: IPM, 2014. ISBN 978-80-7485-026-4.
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Křeček, Jan. Politická komunikace: od res publica po public relations. Praha: Grada, 2013. ISBN 9788024735368.
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Lebedová, Eva. Voliči, strany a negativní kampaň. Praha: SLON, 2013. ISBN 978-8074-1915-89.
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LEES-MARSHMENT, Jennifer. Political marketing: principles and applications. 2014. ISBN 9780415632072.
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Mark, D. Going Dirty: The Art of Negative Campaigning. USA, 2007. ISBN 0742545016.
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Šaradín, Pavel. Politické kampaně, volby a politický marketing. Praha: Periplum, 2017. ISBN 978-80-86624-36-5.
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Štědroň, B., akol. Politika a politický marketing. Praha, 2013. ISBN 978-80-7400-448-3.
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Tuman, J.S. Political Communication in American Campaigns. USA, 2007. ISBN 1412909457.
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