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Lecturer(s)
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Göttlichová Marcela, PaedDr.
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Course content
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- theory of functional styles - classification; stylistic procedures and departments; - primary functional style - commonly communicative, colloquial; - composition of journalistic texts, their genres / departments; - functional primary - professional style; - composition of professional text; - functional style of secondary - essay, style of church communication; - functional secondary style - advertising style; - Stylish type of ad text and standards - methodological problems of stylistics - application of stylistic knowledge.
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Learning activities and teaching methods
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- Participation in classes
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of course content at the high school level. |
| Knowledge of course content at the high school level. |
| Skills |
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| Application of knowledge at high school level (grammar, stylistics). |
| Application of knowledge at high school level (grammar, stylistics). |
| learning outcomes |
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| Knowledge |
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| 1. Stylistics: classification, technical terminology in continuity with vocabulary stratification |
| 1. Stylistics: classification, technical terminology in continuity with vocabulary stratification |
| 2. Stylistic procedures and their modifications |
| 2. Stylistic procedures and their modifications |
| 3. Subjective and objective style factors |
| 3. Subjective and objective style factors |
| 4. Functional styles and their characteristics: the contribution of primary functional styles to practice |
| 4. Functional styles and their characteristics: the contribution of primary functional styles to practice |
| 5. Secondary functional styles: advertising texts and slogans |
| 5. Secondary functional styles: advertising texts and slogans |
| Skills |
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| 1. Perception of style as a functionally conditioned linguistic variant with the possibility of solving a certain communicative task in a given communicative situation |
| 1. Perception of style as a functionally conditioned linguistic variant with the possibility of solving a certain communicative task in a given communicative situation |
| 2. Competent application of stylistically differentiated variant means corresponding to the specified style area |
| 2. Competent application of stylistically differentiated variant means corresponding to the specified style area |
| 3. Ability to determine the influence of stylistic factors on the style of a text |
| 3. Ability to determine the influence of stylistic factors on the style of a text |
| 4. Functional stratification of Czech language styles and corresponding linguistic and constructional devices |
| 4. Functional stratification of Czech language styles and corresponding linguistic and constructional devices |
| 5. Creation of a communicative speech, refined and sophisticated in style in continuity with the expansion of active vocabulary |
| 5. Creation of a communicative speech, refined and sophisticated in style in continuity with the expansion of active vocabulary |
| teaching methods |
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| Knowledge |
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| Practice exercises |
| Practice exercises |
| Skills |
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| Practice exercises |
| Practice exercises |
| assessment methods |
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| Knowledge |
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| Composite examination (Written part + oral part) |
| Composite examination (Written part + oral part) |
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Recommended literature
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Pravidla českého pravopisu - nejnovější vydání.
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Slovník spisovné češtiny - VIII. dotisk. Praha: Academia, 2018.
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Behún, Dalibor; Behún, Petr. Pište správně česky. poradna šílených korektorů. Brno: Zoner Press, 2018. ISBN 9788074133770.
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Pravdová, Markéta; Svobodová, Ivana. Akademická příručka českého jazyka. Praha: Academia, 2014. ISBN 9788020023278.
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