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Lecturer(s)
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Káčerková Eliška, Mgr. Ph.D.
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Course content
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Students work on the grounds of an agreement concluded between the Faculty of Multimedia Communications and the companies, agencies and organizations which enable students´ professional practice.
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Learning activities and teaching methods
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Practice exercises, Teamwork
- Educational trip
- 50 hours per semester
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| prerequisite |
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| Knowledge |
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| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| Knowledge of the methodology of creative work. |
| Knowledge of the methodology of creative work. |
| learning outcomes |
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| The student has theoretical knowledge about marketing communications, is able to compile a marketing plan, communication mix, understands marketing communications in broader contexts. The student is well informed in management, project management, strategic marketing and has experience of work in projects within the course Communication Agency. The student is able to practically apply gained knowledge and skills. |
| The student has theoretical knowledge about marketing communications, is able to compile a marketing plan, communication mix, understands marketing communications in broader contexts. The student is well informed in management, project management, strategic marketing and has experience of work in projects within the course Communication Agency. The student is able to practically apply gained knowledge and skills. |
| teaching methods |
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| Teamwork |
| Teamwork |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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Doporučená literatura dle zaměření diplomové praxe..
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Vnitřní normy firem, ve kterých studenti praxi absolvují.
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