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Lecturer(s)
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Course content
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- The course practises the ability to master the mother tongue on verbal and written level - Creation of texts and their analyses - Optional solution based on the functional styles. - Body language in practice - Work on camera
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming), Activating (Simulation, games, dramatization)
- Participation in classes
- 14 hours per semester
- Preparation for course credit
- 10 hours per semester
- Home preparation for classes
- 36 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of media and communication. |
| Knowledge of media and communication. |
| learning outcomes |
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| knowledge of the principles of spoken language |
| knowledge of the principles of spoken language |
| knowledge of the principles of written text |
| knowledge of the principles of written text |
| knowledge of the most common mistakes in the creation of media texts |
| knowledge of the most common mistakes in the creation of media texts |
| knowledge of the differences in the rules for creating communications for different media |
| knowledge of the differences in the rules for creating communications for different media |
| knowledge of the informal component of the functioning of the media world |
| knowledge of the informal component of the functioning of the media world |
| Skills |
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| use the mother tongue when creating media texts |
| use the mother tongue when creating media texts |
| choose the correct language means during verbal expression |
| choose the correct language means during verbal expression |
| choose the right language means when writing texts |
| choose the right language means when writing texts |
| ensure communication with the media and journalists |
| ensure communication with the media and journalists |
| adapt the language means to the specific medium |
| adapt the language means to the specific medium |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Lecturing |
| assessment methods |
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| Written examination |
| Written examination |
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Recommended literature
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Čechová, M. a kol. Stylistika současné češtiny. Praha : ISV, 1997. ISBN 80-85860-21-8.
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Čmejrková, Světla. Reklama v eeštini, eeština v reklami. Vyd. 1. Praha : Leda, 2000. ISBN 8085927756.
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Kolektiv. Příruční mluvnice češtiny. Praha : NLN, 1995. ISBN 80-7106-134-4.
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