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Lecturer(s)
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Course content
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Marketing communication tools Media types Processing of communication messages into individual media types Advantages and disadvantages of media type Strategic communication planning
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Activities related to graphics and visual arts, Exercises on PC, Practice exercises, Teamwork, Analysis of a presentation, E-learning
- Home preparation for classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| Students will gain basic knowledge in the functioning of media communication. They will be introduced to the possibilities and requirements for the development of communication outputs in the context of the development of their own activities and projects. |
| Prerequisities are not set |
| Prerequisities are not set |
| Students will gain basic knowledge in the functioning of media communication. They will be introduced to the possibilities and requirements for the development of communication outputs in the context of the development of their own activities and projects. |
| Skills |
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| Prerequisities are not set |
| Prerequisities are not set |
| learning outcomes |
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| Knowledge |
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| define basic media types in the marketing communication environment |
| define basic media types in the marketing communication environment |
| explain the differences in the use of different types of advertising in the context of the medium used |
| explain the differences in the use of different types of advertising in the context of the medium used |
| list the limitations of advertising messages according to the type of medium |
| list the limitations of advertising messages according to the type of medium |
| define the applicability of advertising and its types according to the student's field of study |
| define the applicability of advertising and its types according to the student's field of study |
| describe the creation of advertising messages according to the characteristics and requirements according to the location |
| describe the creation of advertising messages according to the characteristics and requirements according to the location |
| Skills |
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| identify the elements of marketing communication in the development of personal communication |
| identify the elements of marketing communication in the development of personal communication |
| determine the appropriate communication tools according to the subject of communication |
| determine the appropriate communication tools according to the subject of communication |
| identify the advantages and disadvantages of each media type |
| identify the advantages and disadvantages of each media type |
| analyse communication objectives |
| analyse communication objectives |
| select appropriate tools for communicating professionally oriented messages |
| select appropriate tools for communicating professionally oriented messages |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Practice exercises |
| Practice exercises |
| Exercises on PC |
| Exercises on PC |
| Activities related to graphics and visual arts |
| E-learning |
| E-learning |
| Analysis of a presentation |
| Analysis of a presentation |
| Teamwork |
| Teamwork |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of seminar paper |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Analysis of the student's performance |
| Analysis of seminar paper |
| Analysis of the student's performance |
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Recommended literature
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