Course title | Marketing 1 |
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Course code | KUMK/MARV1 |
Organizational form of instruction | Lecture |
Level of course | unspecified |
Year of study | not specified |
Semester | - |
Number of ECTS credits | 2 |
Language of instruction | Czech |
Status of course | unspecified |
Form of instruction | Face-to-face |
Work placements | This is not an internship |
Recommended optional programme components | None |
Lecturer(s) |
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Course content |
- Historical development of marketing. - General characteristics and importance of marketing, marketing environment. - Marketing information system. - Forms of marketing research. - Customer behaviour in consumer relation. - Customer behaviour in business, industry and state market. - Forms of markets and targeted marketing. - Characteristics of target groups and criteria of segmentation. - Communication as part of marketing mix. - Communication mix - forms of communication.
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Learning activities and teaching methods |
Lecturing, Projection (static, dynamic), Practice exercises
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prerequisite |
Knowledge |
Basic knowledge of the historical development of society. Basic knowledge of economic and social sciences. |
Basic knowledge of the historical development of society. Basic knowledge of economic and social sciences. |
learning outcomes |
The students is well informed in the basic marketing terminology necessary for strategic company management. The student understands the connections of basic issues which are important for further studies of marketing communications and acquiring additional skills and abilities. |
The students is well informed in the basic marketing terminology necessary for strategic company management. The student understands the connections of basic issues which are important for further studies of marketing communications and acquiring additional skills and abilities. |
teaching methods |
Practice exercises |
Lecturing |
Practice exercises |
Projection (static, dynamic) |
Projection (static, dynamic) |
Lecturing |
assessment methods |
Written examination |
Preparation of a presentation |
Written examination |
Preparation of a presentation |
Recommended literature |
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Study plans that include the course |
Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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