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Lecturer(s)
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Pavelka Jiří, prof. PhDr. CSc.
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Course content
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1. Art, science, and advertising as socio-economic phenomena. 2. The development of thinking about art in the context of the development of human society. 3. The promotional function of works of art in history and the present. 4. Possibilities of knowledge in the history of human society. Milestones in development. 5. The media as a reflection of the state of society. 6. Promotional expressions - artistic, commercial, and persuasive dimensions. 7. Philosophy, art, and commerce. 8. Paradigmatic changes in human communication in connection with the development of the media. 9. New trends in promotion as an expression of traditional principles. 10. The development of scientific thinking about marketing communication. 11. The contribution of scientific reflection on marketing communication to business practice. 12. The departure of humans into the digital world. 13. The place of ethics in thinking about marketing communication.
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Learning activities and teaching methods
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Methods for working with texts (Textbook, book)
- Participation in classes
- 8 hours per semester
- Home preparation for classes
- 52 hours per semester
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| prerequisite |
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| Knowledge |
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| The basic foreknowledge about social sciences. |
| The basic foreknowledge about social sciences. |
| learning outcomes |
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| knowledge of the media environment |
| knowledge of the media environment |
| knowledge of media communication issues |
| knowledge of media communication issues |
| knowledge of the issue of artistic communication |
| knowledge of the issue of artistic communication |
| knowledge of media research issues |
| knowledge of media research issues |
| knowledge of the connection between art, media and science |
| knowledge of the connection between art, media and science |
| Skills |
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| explain the specifics of the Czech media environment |
| explain the specifics of the Czech media environment |
| explain the specifics of different types of media communication |
| explain the specifics of different types of media communication |
| explain the connection between artistic and media communication |
| explain the connection between artistic and media communication |
| propose different types of media research |
| propose different types of media research |
| propose methods of connecting artistic and media communication |
| propose methods of connecting artistic and media communication |
| teaching methods |
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| Knowledge |
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| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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ALOI, Giovanni a MCHUGH, Susan, ed. Posthumanism in art and science: a reader. New York: Columbia University Press, 2021. ISBN 978-0-231-19667-3.
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BARKER, Chris a JANE, Emma A. Cultural Studies: Theory and Practice. London: SAGE Publications Ltd., 2016. ISBN 978-1-4739-1945-7.
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DANTO, Arthur C. Po konci umění: současné umění a oblast mimo dějiny. Praha: Academia, 2021. ISBN 978-80-200-3289-8.
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DVOŘÁK, Tomáš et al. Epistemologie (nových) médií. Praha: AMU, 2018. ISBN 978-80-7331-494-1.
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Hadley, Steven. Audience development and cultural policy. Cham. 2021.
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MACDOWALL, Lachlan a BUDGE, Kylie. Art after Instagram: art spaces, audiences, aesthetics. New York, NY: Routledge, 2022.
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MANOVICH, Lev. Jazyk nových médií. Praha: Univerzita Karlova, nakladatelství Karolinum. 2018.
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McLuhan, Marshall. Jak rozumět médiím : extenze člověka. 2., rev. vyd., V Mladé frontě 1. Praha : Mladá fronta, 2011. ISBN 978-80-204-2409-9.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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PANOFSKY, Erwin. Význam ve výtvarném umění. Praha: Malvern, 2021. ISBN 978-80-7530-302-8.
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SILVERBLATT, Art; MILLER, Donald C.; SMITH, Julie a BROWN, Nikole. Media Literacy: Keys to Interpreting Media Messages. California: Praeger, 2014. ISBN 978-1-4408-3091-4.
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STOKES, Jane C. How to Do Media and Cultural Studies. 3nd Edition. Los Angeles: SAGE Publications, 2013. ISBN 978-1-5264-2775-5.
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WILSON, Michael. Jak číst současné umění: umění 21. století zblízka. Nakladatelství: Kniha Zlín, 2017. ISBN 9788074736209.
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