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Lecturer(s)
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Bačuvčík Radim, doc. Ing. Mgr. Ph.D.
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Course content
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1. Basics of creative writing, main principles 2. Examples of good practice 3. Stereotypes, clichés, examples of inappropriate texting 4. Creativity and vocabulary training 5. Text processing of content for social networks 6. Text processing of the PR article 7. Text processing of content for websites 8. Text processing of e-mail campaign and newsletter 9. Text processing of the blog 10. Use of storytelling in practice 11. Use of AI in creative writing 12. Use of artistic means in marketing communication 13. Legislative restrictions on written text
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Learning activities and teaching methods
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unspecified
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| Knowledge |
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| No prerequisites are specified. |
| No prerequisites are specified. |
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Recommended literature
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Dočekalová, M. Tvůrčí psaní pro každého.
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Ibach, H. How To Write An Inspired Creative Brief. iUniverse.com, 2009. ISBN 9781440158278.
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LAMBERT, Joe. Digital Storytelling: Capturing Lives, Creating Community. ISBN 1138577669.
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Musilová, Eva. Jak na tvůrčí psaní. Brno.
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Sálová, Anna. Kreativní copywriting. Brno : Computer Press, 2018. ISBN 978-80-251-4909-6.
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