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Lecturer(s)
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Benyahya Petra, Ing. Ph.D.
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Course content
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1. Definition of CSR, historical development. 2. Stakeholder theory. 3. Consumers, employees. 3. Investors, communities. 4. The public, state administration, local government, media, trade unions. 5. Philanthropy, case studies. 6. Economic area. 7. Social sphere. 8. Environmental sphere. 9. Safety and health, sensitive sectors. 10. Innovation in CSR. 11. The Baťa company and CSR. 12. CSR indicators, comprehensive quality management. 13. Evaluation and reporting.
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Learning activities and teaching methods
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- Participation in classes
- 10 hours per semester
- Term paper
- 21 hours per semester
- Home preparation for classes
- 4 hours per semester
- Preparation for course credit
- 40 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| Characterize the concept of Corporate Social Responsibility and name the 3 pillars of CSR |
| Characterize the concept of Corporate Social Responsibility and name the 3 pillars of CSR |
| Clarify the tools of business ethics (e.g. code of ethics, ethical and social audit) |
| Clarify the tools of business ethics (e.g. code of ethics, ethical and social audit) |
| Explain the term of social entrepreneurship |
| Explain the term of social entrepreneurship |
| Describe typical ethical issues in advertising |
| Describe typical ethical issues in advertising |
| List typical ethical issues at the workplace |
| List typical ethical issues at the workplace |
| To explain the CSR problems of companies in relation to the consumer society, sweatshops and sustainable development |
| To explain the CSR problems of companies in relation to the consumer society, sweatshops and sustainable development |
| Skills |
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| Analyze and evaluate the company's actions from the perspective of CSR |
| Analyze and evaluate the company's actions from the perspective of CSR |
| Recognize the company's actions contrary to sustainable development |
| Recognize the company's actions contrary to sustainable development |
| Recognize unethical advertising |
| Recognize unethical advertising |
| Draft the company's code of conduct |
| Draft the company's code of conduct |
| Noticing the current problems of companies related to CSR |
| Noticing the current problems of companies related to CSR |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| assessment methods |
|---|
| Knowledge |
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| Analysis of seminar paper |
| Analysis of seminar paper |
| Didactic test |
| Didactic test |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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GONZÁLEZ GÓMEZ, Lina Marcela; VARGAS-PRECIADO, Lucely a CROWTHER, David. Corporate social responsibility and corporate governance: concepts, perspectives and emerging trends in Ibero-America. United Kingdom: Emerald Publishing Limited, 2017. ISBN 9781787144118.
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KAŠPAROVÁ, Klára a KUNZ, Vilém. Moderní přístupy ke společenské odpovědnosti firem a CSR reportování. Praha: Grada, 2013. ISBN 9788024744803.
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KOUDELKOVÁ, Petra. Společenská odpovědnost firem a organizací. Ekopress, 2022. ISBN 978-80-878-6577-4.
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KULDOVÁ Lucie. Společenská odpovědnost firem. Praha: OPS, 2010. ISBN 978-80-87269-12-1.
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Kunz, Vilém. Společenská odpovědnost firem. Praha: Grada, 2012. ISBN 978-80-247-3983-0.
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KUNZ, Vilém. Společenská odpovědnost ve sportu. Praha: Grada, 2020. ISBN 978-80-271-1209-8.
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OMRANE, Amina; KASSMI, Khalil; AKRAM, Muhammad Wasim; KHANNA, Ashish a MOSTAFIZ, Md Imtiaz, ed. Sustainable entrepreneurship, renewable energy-based projects, and digitalization. Boca Raton, FL: CRC Press, Taylor & Francis Group, 2021. ISBN 978-0-367-46837-8.
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Pavlík, Marek; Bělčík, Martin. Společenská odpovědnost organizací. Praha: Grada Publishing, 2010. ISBN 978-80-247-3157-5.
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SHARMA, Rishi Raj; KAUR, Tanveer a SINGH SYAN, Amanjot. Sustainability marketing: new directions and practices. U.K.: Emerald Publishing Limited, 2021. ISBN 9781800712447.
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TETŘEVOVÁ, Liběna. Společenská odpovědnost firem společensky citlivých odvětví. Praha: Grada, 2017. ISBN 978-80-271-0258-3.
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