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Lecturer(s)
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Course content
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- Historical discourse. - Basic concepts of political communications. - Political communications in the context of marketing communications. - Role of negative communications in political communications.
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Learning activities and teaching methods
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Lecturing
- Preparation for course credit
- 30 hours per semester
- Home preparation for classes
- 47 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| knowledge of the basic concepts of political communication |
| knowledge of the basic concepts of political communication |
| knowledge of persuasive principles in political communication |
| knowledge of persuasive principles in political communication |
| knowledge of activation principles in political communication |
| knowledge of activation principles in political communication |
| knowledge of the social role of political communication |
| knowledge of the social role of political communication |
| knowledge of the negatives of political communication |
| knowledge of the negatives of political communication |
| Skills |
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| analyze the principles of political communication |
| analyze the principles of political communication |
| classify the type of political communication |
| classify the type of political communication |
| create a proposal for a political communication strategy |
| create a proposal for a political communication strategy |
| create a draft political communiqué |
| create a draft political communiqué |
| to present a political statement |
| to present a political statement |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Skills |
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| Individual work of students |
| Individual work of students |
| assessment methods |
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| Knowledge |
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| Composite examination (Written part + oral part) |
| Composite examination (Written part + oral part) |
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Recommended literature
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BARISIONE, Mauro a MICHAILIDOU, Asimina. Social Media and European Politics: Rethinking Power and Legitimacy in the Digital Era. London: Palgrave Macmillan UK, 2017.
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GRISÁKOVÁ, Nora; REPISKÁ, Radka; MIŤKOVÁ, Veronika; ŠTETKA, Peter a BOROVSKÁ, Paulína. Environomics: economic approach to environmental issues. České Budějovice: The College of European and Regional Studies VSERS, 2022. ISBN 978-80-7556-116-9.
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HIDALGO TENORIO, Encarnación, Miguel Ángel BENÍTEZ CASTRO a Francesca DE CESARE. Populist discourse: criticalapproaches to contemporary politics. 2019. ISBN 978-1-138-54135-1.
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JOHNSON, Dennis W., ed. Campaigning for president 2012: strategy and tactics. New York: Routledge, Taylor & Francis Group, 2014. ISBN 9780415842990.
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LEES-MARSHMENT, Jennifer et al. Political marketing: principles and applications. London: Routledge, 2019. ISBN 978-0815353201.
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MOUFAHIM, Mona ed. Political Branding in Turbulent times (Palgrave Studies in Political Marketing and Management).. Palgrave Macmilan, 2022. ISBN 978-3030832285.
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