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Lecturer(s)
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Káčerková Eliška, Mgr. Ph.D.
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Course content
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The diploma internship course takes the form of a six-week internship in a pre-selected and approved organization, company, or company. The purpose of the internship is to enable students in the last year of their master's studies to have a professional stay at such a workplace, which will allow them to gain a deeper insight into the chosen issue. During the internship, the student not only performs professional, qualified work assigned to him by the head of the workplace, but also acquires the necessary knowledge needed for his professional growth.
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Learning activities and teaching methods
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- Participation in classes
- 240 hours per semester
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| prerequisite |
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| Knowledge |
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| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| learning outcomes |
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| The student has theoretical knowledge about marketing communications, is able to compile a marketing plan, communication mix, understands marketing communications in broader contexts. The student is able to practically apply gained knowledge and skills. |
| The student has theoretical knowledge about marketing communications, is able to compile a marketing plan, communication mix, understands marketing communications in broader contexts. The student is able to practically apply gained knowledge and skills. |
| The student has knowledge of the field of marketing communications. |
| The student has knowledge of the field of marketing communications. |
| The student is able to draw up a marketing plan for a specific product or service. |
| The student is able to draw up a marketing plan for a specific product or service. |
| The student can theoretically define the components of the communication mix. |
| The student can theoretically define the components of the communication mix. |
| The student orients himself in the individual phases of project management. |
| The student orients himself in the individual phases of project management. |
| The student is able to use his knowledge in the field of marketing communications in practice. |
| The student is able to use his knowledge in the field of marketing communications in practice. |
| Skills |
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| The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
| The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
| The student can apply his knowledge when creating a communication campaign for a specific product or service. |
| The student can apply his knowledge when creating a communication campaign for a specific product or service. |
| The student demonstrates his practical orientation in the individual phases of project management. |
| The student demonstrates his practical orientation in the individual phases of project management. |
| The student can practically set individual parts of the communication mix in a specific communication campaign. |
| The student can practically set individual parts of the communication mix in a specific communication campaign. |
| The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
| The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
| teaching methods |
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| Analysis of a presentation |
| Analysis of a presentation |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Recommended literature according to the focus of diploma practice..
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CHOUINARD, Yvon. Let my people go surfing: the education of a reluctant businessman. New York: Penguin books, 2006. ISBN 978-0-14-310967-9.
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KERZNER, Harold. Project management: best practises: achieving global excellence. Hoboken, N. J. 2010.
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KOGON, Kory; BLAKEMORE, Suzette a WOOD, James. Project management for the unofficial project manager. Dallas, Texas: BenBella Books, 2015. ISBN 978-1-941631-10-2.
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MIKKELSEN, Hans a RIIS, Jens Ove. Project management: a multi-perspective leadership framework. UK: Emerald Publishing, 2017. ISBN 9781787148291.
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NIETO-RODRIGUEZ, Antonio. Harvard business review project management handbook: how to launch, lead, and sponsor successful projects. Harvard business review handbooks series. Boston, MA: Harvard Business Review Press, 2021. ISBN 978-1-64782-126-5.
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