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Lecturer(s)
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Göttlichová Veronika, M. A.
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Course content
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1. Introduction to Arts and Media Course. 2. What is Art? 3. Art As a Tool of Communication. 5. Semiotics and Visual Representation. 6. Ways of Seeing: Hidden Ideologies in Visual Images. 7. Ways of Seeing: Artwork in the Age of Mechanical Reproduction. 8. Introducing Culture. 9. From High Culture to Popular Culture: High Art Versus Low Art. 10. Art Uses Mass Culture: Consumer Culture and Pop Art. 11. The Power of Public Art: Murals and Community Art. 12. Art in Business and Corporate Architecture. 12. Appropriation of Art: Art and Advertising. 13. Creative Advertising.
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Term paper
- 49 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| Skills |
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| The skills are not set. |
| The skills are not set. |
| learning outcomes |
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| Knowledge |
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| Key knowledge of art theory and history, high and low art |
| Key knowledge of art theory and history, high and low art |
| Art as a tool of communication |
| Art as a tool of communication |
| Role of communication and media in shaping and developing culture and art history |
| Role of communication and media in shaping and developing culture and art history |
| Basics of cultural theory, high and low culture |
| Basics of cultural theory, high and low culture |
| Artistic concepts in the context of mass culture |
| Artistic concepts in the context of mass culture |
| Astheticization of mass communication and the massification of artistic communication |
| Astheticization of mass communication and the massification of artistic communication |
| Mass media and the advertising industry - ethical and philosophical aspects, artistic potential |
| Mass media and the advertising industry - ethical and philosophical aspects, artistic potential |
| Skills |
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| The ability to uncover the values of works of art throughout history |
| The ability to uncover the values of works of art throughout history |
| The ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
| The ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
| Aesthetic perception and the ability to have an aesthetic relationship with reality |
| Aesthetic perception and the ability to have an aesthetic relationship with reality |
| Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
| Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
| The ability to identify the role of communication and media in the formation and development of culture and art history |
| The ability to identify the role of communication and media in the formation and development of culture and art history |
| Demonstration of media literacy by accessing, interpreting and evaluating media messages |
| Demonstration of media literacy by accessing, interpreting and evaluating media messages |
| Recognition of the cultural and moral responsibility of the media |
| Recognition of the cultural and moral responsibility of the media |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Individual work of students |
| Individual work of students |
| Text analysis |
| Text analysis |
| Analysis of a presentation |
| Analysis of a presentation |
| Analysis of a work of art |
| Analysis of a work of art |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Educational trip |
| Educational trip |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Analysis of a work of art |
| Analysis of a work of art |
| Experience (self-experience) |
| Experience (self-experience) |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| assessment methods |
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| Knowledge |
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| Systematic observation of the student |
| Systematic observation of the student |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Preparation of a presentation |
| Preparation of a presentation |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Text analysis |
| Text analysis |
| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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ARNASON, Harvard H.; MANSFIELD, Elizabeth C. History of Modern Art: Painting, Sculpture, Architecture, Photography. 7th ed.. New Jersey: Pearson Education, Inc., 2013. ISBN 978-0205955480.
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BARKER, Chris; JANE, Emma A. Cultural Studies: Theory and Practice. 5th ed.. London: SAGE Publications Ltd., 2016. ISBN 978-1473919457.
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BAUDRILLARD, Jean. The Conspiracy of Art. New York: SEMIOTEXT(E),, 2005. ISBN 1584350288.
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Berger, John. Ways of seeing. London : Penguin, 2008. ISBN 978-0-141-03579-6.
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BLANCHÉ, Ulrich. Banksy: Urban Art in a Material World. Marburg: Tectum Verlag, 2016. ISBN 3828835414.
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BOLTER, J. David. The digital plenitude: the decline of elite culture and the rise of new media. Cambridge: The MIT Press, 2019. ISBN 9780262352505.
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Bruno, Giuliana. Surface: matters of aesthetics, materiality, and media. Chicago: University of Chicago Press., 2014. ISBN 9780226104942.
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CAMPBELL, Richard; MARTIN, Christopher R. a FABOS, Bettina. Media & Culture: An Introduction to Mass Communication. Boston: Bedford/St. Martin?s, 2021. ISBN 978-1-319-24493-4.
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ECO, Umberto a DIXON, Richard. Inventing the Enemy and Other Occasional Writings. London: Vintage Books, 2013. ISBN 9780099553946.
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E-LEARNING SUPPORT INITIATIVE. Understanding Media and Culture: An Introduction to Mass Communication. Minnesota: University of Minnesota Libraries Publishing. 2016.
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HOCKNEY, David a GAYFORD, Martin. A History of Pictures: From the Cave to the Computer Screen. London: Thames & Hudson Ltd., 2016. ISBN 9780500773765.
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MITCHELL, W. J. T. What Do Pictures Want?: The Lives and Loves of Images. Chicago: University Of Chicago Press, 2005. ISBN 9780226245904.
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RITZER, George. The McDonaldization of society. 10th Edition. Los Angeles: SAGE Publications, Inc., 2021. ISBN 978-1-5443-9801-3.
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STOKES, Jane C. How to Do Media and Cultural Studies. 3nd Edition. Los Angeles: SAGE Publications, 2013. ISBN 978-1-5264-2775-5.
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