Tomas Bata University in Zlín
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for academic year 2025/2026
Tomas Bata University in Zlín
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Course: Applied Ethics and Moral Management

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Course title Applied Ethics and Moral Management
Course code KUMK/EAPET
Organizational form of instruction Lecture + Seminar
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction English, English, English
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Stránský Michal, Mgr. PhD.
Course content
1. Ethics and hard sciences. 2. Bioethics. 3.-4. Institutional ethics and codes of conduct. 5.-6. Business ethics. 7. Moral management. 8.-9. Persuasive ethics. 10.-13. Selected topics of applied ethics.

Learning activities and teaching methods
  • Home preparation for classes - 30 hours per semester
  • Preparation for examination - 30 hours per semester
  • Participation in classes - 15 hours per semester
prerequisite
Knowledge
The prerequisity is the completion of the KUMK/MX7ET course.
The prerequisity is the completion of the KUMK/MX7ET course.
The prerequisity is the completion of the KUMK/MP7ET course.
The prerequisity is the completion of the KUMK/MP7ET course.
Skills
The prerequisity is the completion of the KUMK/MX7ET course.
The prerequisity is the completion of the KUMK/MX7ET course.
The prerequisity is the completion of the KUMK/MP7ET course.
The prerequisity is the completion of the KUMK/MP7ET course.
learning outcomes
Knowledge
to explain the importance of bioethics
to explain the importance of bioethics
to explain the importance of institutional ethics for the corporate environment.
to explain the importance of institutional ethics for the corporate environment.
to describe the basic tools of external and internal moral management.
to describe the basic tools of external and internal moral management.
to list the basic components of moral competence.
to list the basic components of moral competence.
to describe selected principles of persuation used in marketing communication.
to describe selected principles of persuation used in marketing communication.
Skills
to formulate an ethically relevant thought experiment.
to formulate an ethically relevant thought experiment.
to formulate relevant arguments for or against a given position in a selected ethically accented issue.
to formulate relevant arguments for or against a given position in a selected ethically accented issue.
to evaluate persuasive communication in terms of Cialdini's principles of influence.
to evaluate persuasive communication in terms of Cialdini's principles of influence.
to discern the irrational influences affecting moral judgment.
to discern the irrational influences affecting moral judgment.
to take a critical stance on the practicality of ethical codes.
to take a critical stance on the practicality of ethical codes.
teaching methods
Knowledge
Text analysis
Text analysis
Lecturing
Lecturing
Skills
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
assessment methods
Knowledge
Preparation of a presentation, giving a presentation
Preparation of a presentation, giving a presentation
Written examination
Written examination
Recommended literature
  • CAHN, Steven M. a MARKIE, Peter (ed.). Ethics: history, theory, and contemporary issues. Seventh edition. New York: Oxford university press, 2020. ISBN 978-0-19-094955-6.
  • CIALDINI, Robert. B. Influence: The Psychology of Persuasion. Revised edition. Harper Business, 2006. ISBN 006124189X.
  • Collins, Denis. Business ethics : best practices for designing and managing ethical organizations. Los Angeles, 2019. ISBN 9781506388052.
  • COX, David J. Research ethics in behavior analysis: from laboratory to clinic and classroom. London: Academic Press, 2023. ISBN 9780323909709.
  • Goodpaster, K. E. Teaching and learning ethics by the case method. In The Blackwell guide to business ethics. Malden: Blackwell., 2002.
  • MOELLENDORF, Darrel a WIDDOWS, Heather. The Routledge Handbook of Global Ethics. Routlege, 2019. ISBN 9780367370435.
  • SEKERKA Leslie. Ethics is a Daily Deal Choosing to Build Moral Strength as a Practice. 2015. ISBN 978-3319180892.
  • TANNER, C. Christen, M. Moral Intelligence - A Framework for Understanding Moral Competences.
  • THOMAS, Andrew R.; POP, Nicolae Al; IORGA, Ana Maria a DUCU, Cristian. Ethics and neuromarketing: implications for market research and business practice. Switzerland: Springer International Publishing, 2017.
  • Williams, Bernard. Ethics and the Limits of Philosophy. Harvard University Press, 1985. ISBN 067426858X.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Tomas Bata University in Zlín, date of update: 15.09.2025 23:51. Data created for academic year 2025/2026