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Lecturer(s)
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Káčerková Eliška, Mgr. Ph.D.
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Course content
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The subject Diploma Internship takes the form of a six-week internship in a pre-selected and approved organization, company, or corporation. The purpose of the internship is to enable students in their final year of master's studies to gain professional experience at a workplace that will give them a deeper insight into their chosen field. During the internship, students not only perform professional, skilled work assigned to them by their workplace supervisor, but also acquire the knowledge necessary for their professional growth.
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Learning activities and teaching methods
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Practice exercises, Teamwork
- Preparation for course credit
- 250 hours per semester
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| prerequisite |
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| Knowledge |
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| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
| learning outcomes |
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| The student has knowledge of the field of marketing communications. |
| The student has knowledge of the field of marketing communications. |
| The student is able to draw up a marketing plan for a specific product or service. |
| The student is able to draw up a marketing plan for a specific product or service. |
| The student can theoretically define the components of the communication mix. |
| The student can theoretically define the components of the communication mix. |
| The student orients himself in the individual phases of project management. |
| The student orients himself in the individual phases of project management. |
| The student is able to use his knowledge in the field of marketing communications in practice. |
| The student is able to use his knowledge in the field of marketing communications in practice. |
| Skills |
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| The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
| The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
| The student can apply his knowledge when creating a communication campaign for a specific product or service. |
| The student can apply his knowledge when creating a communication campaign for a specific product or service. |
| The student demonstrates his practical orientation in the individual phases of project management. |
| The student demonstrates his practical orientation in the individual phases of project management. |
| The student can practically set individual parts of the communication mix in a specific communication campaign. |
| The student can practically set individual parts of the communication mix in a specific communication campaign. |
| The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
| The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
| teaching methods |
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| Knowledge |
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| Practice exercises |
| Practice exercises |
| Teamwork |
| Teamwork |
| Skills |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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Doporučená literatura dle zaměření diplomové praxe..
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Vnitřní normy firem, ve kterých studenti praxi absolvují.
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Vytvor?eni? pr?i?ruc?ky uz?ivatele MS Project pro projektove? r?i?zeni? [online]. 2015.
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CARNEY, B.M., GETZ, I. Svoboda v práci: jak nechat zaměstnance dělat, co chtějí, a tím zvýšit produktivitu, zisk a růst.. Praha: PeopleComm, 2013. ISBN 978-80-904890-7-3.
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Křivánek, Mirko. Dynamické vedení a řízení projektů: systémovým myšlením k úspěšným projektům. Praha : Grada, 2019. ISBN 9788027104086.
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MIKKELSEN, Hans a RIIS, Jens Ove. Project management: a multi-perspective leadership framework. UK: Emerald Publishing, 2017. ISBN 9781787148291.
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NIETO-RODRIGUEZ, Antonio. Harvard business review project management handbook: how to launch, lead, and sponsor successful projects. Harvard business review handbooks series. Boston, MA: Harvard Business Review Press, 2021. ISBN 978-1-64782-126-5.
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PETRŮ, N., KUPEC, V. Marketingové řízení podniků - diskurs podnikové praxe: (prováděcí analýzy - případové studie - příklady a návody). Praha. 2021.
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