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Lecturer(s)
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Soukalová Radomila, Ing. Ph.D.
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Pavelka Jiří, prof. PhDr. CSc.
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Course content
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- communication process model; - characteristics of the recipient of mass communication in the ongoing development of communication technologies; - characteristic features of social and mass communication, relation to interpersonal communication; - intrapersonal, interpersonal and group communication, opinion leaders; - stages in the development of human communication and media development; - media audience, its past, present and future; - communication and culture; - new schemes in the flow of information - social networks; - the function of media communication and the preconditions for the effective operation of its means; - belief in the power of the media; - media effects (agenda-setting, knowledge gaps, spiral of silence, etc.); - media genres and formats, social control and formation of consciousness, dependence on the media; - psychological effects of means of mass communication, psychology of mass behavior; - transnational media flow as a process with positive and negative impacts. Media markets, cultural identity and globalization
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Learning activities and teaching methods
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- Home preparation for classes
- 92 hours per semester
- Term paper
- 5 hours per semester
- Participation in classes
- 13 hours per semester
- Preparation for course credit
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| define the basic concepts of communication theory and the stages of development of human communication according to individual authors |
| define the basic concepts of communication theory and the stages of development of human communication according to individual authors |
| list the basic stages in the development of mass communication |
| list the basic stages in the development of mass communication |
| explain the contribution of major discoveries to the development of mass communication |
| explain the contribution of major discoveries to the development of mass communication |
| explain the concept of mass communication |
| explain the concept of mass communication |
| list the basic concepts of human communication, mass communication and its positive and negative effects on society in the context of the development of information technology |
| list the basic concepts of human communication, mass communication and its positive and negative effects on society in the context of the development of information technology |
| Skills |
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| analyse the stages of human communication in the context of human communication |
| analyse the stages of human communication in the context of human communication |
| adequately assess the impact of significant discoveries on the development of human communication |
| adequately assess the impact of significant discoveries on the development of human communication |
| generate a discussion on a social - political - economic - etc. topic in the context of human communication in the past - present - future in the context of the seminar work |
| generate a discussion on a social - political - economic - etc. topic in the context of human communication in the past - present - future in the context of the seminar work |
| analyse the negative and positive effects of mass communication on society in real and virtual environments |
| analyse the negative and positive effects of mass communication on society in real and virtual environments |
| analyse the different levels of mass communication |
| analyse the different levels of mass communication |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Analysis of a presentation |
| Analysis of a presentation |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Ježek, Vlastimil a Jirák, Jan. Média a my. Praha: Akademie múzických umění, 2014. ISBN 978-80-7331-304-3.
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Jirák, Jan; Köpplová, Barbora. Masová média. Praha: Portál, 2015. ISBN 978-80-262-0743-6.
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Jirák, Jan. Média a společnost : [stručný úvod do studia médií a mediální komunikace]. Vyd. 1. Praha : Portál, 2003. ISBN 8071786977.
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