|
Lecturer(s)
|
-
Káčerková Eliška, Mgr. Ph.D.
|
|
Course content
|
Marketing, marketing communications, monitoring, best practice
|
|
Learning activities and teaching methods
|
|
Lecturing, Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Individual work of students
|
| prerequisite |
|---|
| Knowledge |
|---|
| Assumption of successful completion of the course is basic knowledge and experience in marketing communications and knowledge of the concepts associated with it. |
| Assumption of successful completion of the course is basic knowledge and experience in marketing communications and knowledge of the concepts associated with it. |
| learning outcomes |
|---|
| Student gets current information in the field, will be able to adhere to different views on the issue and increase his competence in marketing communications. |
| Student gets current information in the field, will be able to adhere to different views on the issue and increase his competence in marketing communications. |
| List the practices applied in practice on social networks |
| List the practices applied in practice on social networks |
| List the specifics of social media practices for specific fields |
| List the specifics of social media practices for specific fields |
| Explain the principles applied by experts to different social media |
| Explain the principles applied by experts to different social media |
| Understand the differences of working as a social media expert employed by a company vs. outsourced |
| Understand the differences of working as a social media expert employed by a company vs. outsourced |
| Skills |
|---|
| Apply knowledge from the presented practice of experts to own work |
| Apply knowledge from the presented practice of experts to own work |
| Identify the appropriateness of applying social media practices to the specific problem |
| Identify the appropriateness of applying social media practices to the specific problem |
| Identify the appropriateness of the application of given procedures reflecting the specifics of selected social media |
| Identify the appropriateness of the application of given procedures reflecting the specifics of selected social media |
| Apply appropriate procedures reflecting the requirements of the sector and the target group |
| Apply appropriate procedures reflecting the requirements of the sector and the target group |
| Evaluate the benefits of using an internal employee vs. an outsourced worker |
| Evaluate the benefits of using an internal employee vs. an outsourced worker |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual work of students |
| Monologic (Exposition, lecture, briefing) |
| Lecturing |
| Lecturing |
| Individual work of students |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
|---|
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
|
Recommended literature
|
-
ANHOLT, Simon. Another one bites the grass : making sense of international advertising. 200. ISBN 0471354880.
-
COPLEY, Paul. Marketing communications management : analysis, planning, implementation. 2014. ISBN 978-0-85702-786-3.
-
WARNER, Bernhard. #Fail: The 50 Greatest Social Media Screw-Ups And How To Avoid Being The Next One. Lulu.com, 2012. ISBN 978-1471615238.
|