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Lecturer(s)
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Stránský Michal, Mgr. PhD.
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Course content
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1. Introduction to Applied Ethics 2. Bioethics - history 3. Bioethics - ethics of modern science 4. Ethics of scientific work in the Czech Republic 5. Ethics in an institutional environment - Tomáš Bata University 6. Ethics in an institutional environment - internal and external moral management 7. Persuasive Ethics 8. Moral management: Characteristics of moral competence 9. Principles of moral rationality 10. Lying and manipulation in marketing communications 11. - 12. selected topics of Applied Ethics 13. Final summary
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming), Methods for working with texts (Textbook, book), Teamwork
- Participation in classes
- 28 hours per semester
- Preparation for examination
- 30 hours per semester
- Home preparation for classes
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| The prerequisite is completion of the course KUMK/AV7ET |
| The prerequisite is completion of the course KUMK/AV7ET |
| Skills |
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| The prerequisite is completion of the course KUMK/AV7ET |
| The prerequisite is completion of the course KUMK/AV7ET |
| learning outcomes |
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| Knowledge |
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| to explain the importance of bioethics |
| to explain the importance of bioethics |
| to explain the importance of institutional ethics for the corporate environment. |
| to explain the importance of institutional ethics for the corporate environment. |
| to describe the basic tools of external and internal moral management. |
| to describe the basic tools of external and internal moral management. |
| to list the basic components of moral competence. |
| to list the basic components of moral competence. |
| to describe selected principles of persuation used in marketing communication. |
| to describe selected principles of persuation used in marketing communication. |
| Skills |
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| to formulate an ethically relevant thought experiment. |
| to formulate an ethically relevant thought experiment. |
| to formulate relevant arguments for or against a given position in a selected ethically accented issue. |
| to formulate relevant arguments for or against a given position in a selected ethically accented issue. |
| to evaluate persuasive communication in terms of Cialdini's principles of influence. |
| to evaluate persuasive communication in terms of Cialdini's principles of influence. |
| to discern the irrational influences affecting moral judgment. |
| to discern the irrational influences affecting moral judgment. |
| to take a critical stance on the practicality of ethical codes. |
| to take a critical stance on the practicality of ethical codes. |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Text analysis |
| Text analysis |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Knowledge |
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| Written examination |
| Written examination |
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Recommended literature
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Brázda, Radim. Ethicum. 1. vyd. Zlín : VeRBuM, 2010. ISBN 978-80-904273-9-6.
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Cialdini, R. B. Influence: The Psychology of Persuasion. Harper Business. 2006.
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Goodpaster, K. E. Teaching and learning ethics by the case method. In The Blackwell guide to business ethics. Malden: Blackwell., 2002.
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Precht, Richard David. Kdo jsem?. Vyd. 1. Praha : Ikar, 2010. ISBN 978-80-249-1306-3.
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SEKERKA Leslie. Ethics is a Daily Deal Choosing to Build Moral Strength as a Practice. 2015. ISBN 978-3319180892.
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Stránský, M. Praktický význam morální filosofie. Zlín, 2018.
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TANNER, C. Christe. Moral Intelligence ?A Framework for Understanding Moral Competences. 2014.
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Williams, Bernard. Ethics and the Limits of Philosophy. Harvard University Press, 1985. ISBN 067426858X.
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