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Lecturer(s)
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Course content
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Basics of marketing and marketing communication Marketing and communication mix Communication channels and tools Strategic planning in the audiovisual industry STP - working with audiences in the film industry Creating a marketing plan
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Activities related to graphics and visual arts, Exercises on PC, Practice exercises, Teamwork, Analysis of a presentation, E-learning
- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 26 hours per semester
- Preparation for examination
- 21 hours per semester
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| prerequisite |
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| Knowledge |
|---|
| Prerequisities are not set |
| Prerequisities are not set |
| Skills |
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| Prerequisities are not set |
| Prerequisities are not set |
| learning outcomes |
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| Knowledge |
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| marketing |
| marketing |
| marketing comunication |
| marketing comunication |
| marketing communication tools |
| marketing communication tools |
| communication mix |
| communication mix |
| use of marketing communication tools |
| use of marketing communication tools |
| Skills |
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| to reflect the used tools of marketing communication |
| to reflect the used tools of marketing communication |
| identify the basic elements of marketing communication |
| identify the basic elements of marketing communication |
| choose marketing communication tools according to the communication goa |
| choose marketing communication tools according to the communication goa |
| create basic communication activities within marketing communication |
| create basic communication activities within marketing communication |
| apply marketing communication tools to profiling activities |
| apply marketing communication tools to profiling activities |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Analysis of a presentation |
| Teamwork |
| Teamwork |
| Monologic (Exposition, lecture, briefing) |
| E-learning |
| E-learning |
| Monologic (Exposition, lecture, briefing) |
| Practice exercises |
| Practice exercises |
| Exercises on PC |
| Exercises on PC |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
|---|
| Analysis of the student's performance |
| Analysis of the student's performance |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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Emma Ledden. Úspěšná prezentace: získejte si své publikum krok za krokem. Praha, 2018. ISBN 978802472912.
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Hesková, M.; Štarchoň, P. Marketingová komunikace a moderní trendy v marketingu. Praha: VŠE, 2009.
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JUSKA, Jerome M. Integrated marketing communication: advertising and promotion in a digital world.. ISBN 978-1-138-69544-3.
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PELSMACKER,P., DeGEUNS, M., BERGH, Van den J. Marketingová komunikace. Praha : Grada, 2003.
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Scheff Bernstein, J. Arts Marketing Insights. San Francisco, 2007. ISBN 0-7879-7844-2.
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