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Lecturer(s)
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Course content
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In this phase of the course (LS), emphasis will be placed on culturally specific aspects of visuality that educate students in visual literacy, visual communication (character repertoires, visual rhetoric, social construction, empathy, manipulation, perspective) and memory theory (memory images, archetypes and pathos formula)
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| the student will be able to name the relationship of visual culture and art to their own field, |
| the student will be able to name the relationship of visual culture and art to their own field, |
| student will have an idea of visual perception and the relationship of sensory perception to human cognition and conception through physical experience (basics of cognitive science); |
| student will have an idea of visual perception and the relationship of sensory perception to human cognition and conception through physical experience (basics of cognitive science); |
| Skills |
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| student is able to distinguish between idea, image, medium and dispositive (anthropology and image theory) |
| student is able to distinguish between idea, image, medium and dispositive (anthropology and image theory) |
| student is acquainted with the basics of semiotics and reading of visual representations (character, labeling, framing, intention, context, meaning, metaphor) |
| student is acquainted with the basics of semiotics and reading of visual representations (character, labeling, framing, intention, context, meaning, metaphor) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Císař Karel . Co je to fotografie? . Herrmann & synové, Praha, 2004.
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Hájek, Václav. Jak rozpoznat odpadkový koš. Praha, 2012.
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JAMESON, Fredric. Postmodernismus, neboli, Kulturní logika pozdního kapitalismu. Praha: Rybka Publishers, 2016. ISBN 978-80-87950-27-.
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Spargo, Tamsin. Foucault a teorie podivného. Vyd. 1. Praha : Triton, 2001. ISBN 80-7254-210-9.
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SVATOŇOVÁ, Kateřina. Odpoutané obrazy: archeologie českého virtuálního prostoru. Praha: Karolinum, 2013. ISBN 978-80-200-2273-8.
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ZAHRÁDKA, Pavel. Spotřební kultura: historie, teorie a výzkum. Praha: Academia, 2014. ISBN 978-80-200-2372-8.
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